Peipei Zhao

President, North America @ RoboSense

About

Peipei Zhao serves as the President of RoboSense North America, where he leads the company’s strategic growth, commercialization, and ecosystem development across the U.S. automotive and robotics sectors. Under his leadership, RoboSense achieved key milestones including the first commercial deployment of LiDAR in U.S. electric vehicles (Lucid Motors), collaborative validation with the University of Michigan’s Mcity, and IPO readiness in the North American capital market. These milestones reflect Zhao’s proven ability to drive the end-to-end commercialization of advanced technologies—from early validation to mass production and go-to-market execution. With over 20 years of cross-border experience at Ericsson, Valeo, Flex, and Changan, Zhao combines global business acumen with deep technical insight—helping translate frontier innovations into scalable, localized solutions across both developed and emerging markets. His track record spans multiple domains within advanced technology, including LiDAR, intelligent perception, ADAS, and next-generation mobility systems. Zhao is frequently invited to speak / judge at global forums such as AutoSens, Consumer Electronics Show (CES), Detroit Auto Show (NAIAS), and the American Automotive Summit, was recognized by Automotive News as a Champion of Diversity, and by Reuters as top Visionary Leader in Automotive Industry. His perspectives focus on LiDAR adoption, perception stack evolution, and the shifting value chain of intelligent mobility. He is open to meaningful industry conversations on mobility innovation, cross-border strategy, and system-level thinking in the commercialization of advanced technologies shaping the future of transportation and robotics. ------------------------------------------------------------ Email to: p@carmentek.com

Country

United States

City

Mountain View

Industry

Computer Software

Skill

Automotive, Robotics, Technology Commercialization, Corporate Development, ecosystem partnership, Automobile, Global Marketing, Key Account Management, Account Management, Dealer Management, Sales, Project Finance, P&L Management, Engineering Management, Training, Negotiation, Business English, Dealer Network Development, Technical Communication, Dealer Network Planning

Experience

President, North America

RoboSense

2022-10 - Present · 4 yrs

Mountain View, Califonrnia丨Plymouth, Michigan

RoboSense (2498.HK), a Hong Kong Hang Seng Index Benchmark Company, is the global top leader in LiDAR and perception solutions, enhancing safety and intelligence through autonomous & robotics technology innovation. It focuses on customer-centric technology and iterative product development, leveraging core technologies: chips, LiDAR hardware, and software. RoboSense is headquartered in Shenzhen, China, with locations in Detroit, Silicon Valley, and Stuttgart. In my current role, I lead teams in Automobile, Robotics, Distribution Management, Regional Marketing, System Engineering, and Field Application in North America. 科企创投 | 出海全球化 | 自动驾驶 | 智能机器人 | 激光雷达

VP, Strategy and Market Development

RoboSense

2021-5 - 2022-10 · 1 yr 6 mos

Detroit, San Jose, Shanghai

In my previous role, I covered Strategy, Ecosystem Partnership, and Market Development across multiple vertical industries in the global market.

Advisory Board Member

Michigan Technological University

2021-9 - 2023-12 · 2 yrs 4 mos

Shanghai 丨 Michigan

Advisory Board Member for University Diversity, Equity, Inclusion, and Sense of Belonging (DEIS). 密西根理工大学多样性、公平、包容与认同（DEIS）事务顾问委员会成员

ONE Project Judge & Advisor

Ericsson

2020-11 - 2021-5 · 7 mos

Shanghai, China

Parallel Responsibility alongside Director of IoT Automotive Oversaw ideation, project selection, funding, MVP, commercialization, and spin-off cycles within Ericsson’s internal entrepreneurship initiative. Signature projects: - Predictive Maintenance Systems for Mining Industry, - Sensitive Item Shipping Quality Management Systems, - Remote Telecom Racing & Sport Driver Training Systems, - Laser Perception–based Edge Computing for Smart City.

Director, IoT Automotive Segment

Ericsson

2019-1 - 2021-5 · 2 yrs 5 mos

Shanghai, China

Ericsson (NASDAQ: ERIC) is a Fortune 500 Company leading telecommunications, founded in 1876 and based in Stockholm, Sweden. It provides network infrastructure, digital services, and solutions for 4G and 5G technologies, driving digital transformation and connectivity worldwide. Ericsson's connected vehicle solutions, part of its IoT business, offer vehicle telematics, infotainment, and V2X communication, enhancing safety and supporting autonomous driving. The IoT platform provides secure connectivity for smart cities and industrial IoT. The Business Area Technologies and New Businesses (BETB) develops new opportunities outside traditional telecom, driving innovation in IoT and connected vehicles. In this previous role, I managed SaaS and PaaS for connected vehicles, telecommunication solutions for V2X, remote control, and smart manufacturing in the Greater China Region. 车联网 | 云平台 | 软件即服务 | 5G&IOT | 远程控制

Senior Manager, Automotive Business Development Asia

Flex

2015-9 - 2018-9 · 3 yrs 1 mo

ChongQIng丨ShangHai丨San Jose

Flex (Nasdaq: FLEX) is a Fortune 500 Company leading manufacturing and supply chain solutions based in Silicon Valley, serving various industries, including automotive. Flex offers innovative automotive solutions in electronics, connectivity, and electrification, collaborating on technologies like autonomous driving. With extensive expertise and a global reach, Flex is a trusted partner for top manufacturers and ranks 67th among worldwide automotive suppliers. In my previous role with Flex Automotive segment, I managed the Business Unit of Global Ford, General Motors, and selected Tiers, covering Infotainment / Connectivity / PCBA / Lighting / Power Management / Domain Controller / AD & ADAS Modules. CM | EMS | ODM | 电池管理模块 | ADAS域控制器 | 智能座舱 | 车机 | 控制模块 | 内饰灯&氛围灯

Regional Business Lead – Western China

Valeo

2013-3 - 2015-9 · 2 yrs 7 mos

Chongqing, China

Valeo (OTCMKTS: VLEEY) is a Forbes Global 2000 company leading automotive supply, specializing in innovative components and systems, including powertrain, thermal, visibility, and driving assistance systems. Known for its electrification and autonomous driving innovations, Valeo ranks among the top ten global automotive suppliers. As Group Western China Front Office Manager, lead team of application engineer, quality management and sales. 发动机冷却 | HVAC | 电池冷却 | 车灯 | 舒适驾驶 | 视觉管理

Supervisor, Overseas Market Development

Changan Automobile

2011-5 - 2012-10 · 1 yr 6 mos

Chongqing, China

Changan Automobile (SSE: 200625) is a Forbes Global 2000 Company leading Chinese automotive manufacture, producing passenger cars, commercial vehicles, and new energy vehicles. Known for its innovation and quality, Changan ranks among China's top three automotive manufacturers. Served as Market Development Team Leader for Both Passenger Cars and Commercial Vehicles, International Market Regions. 乘用车出海 | 商用车出海 | 海外经销商网络开发 | 海外经销商管理

Business Analyst

Sonavox

2009-11 - 2011-4 · 1 yr 6 mos

Livonia, Michigan, United States

Sonavox (SSE: 688185) is a leading Chinese manufacturer specializing in car audio systems. Known for its excellent sound quality and innovative technology, Sonavox ranks among the top car audio system manufacturers in China. Manufacturing cost assessment, profit and loss analysis, raw material price cycle analysis & forecast, project financials indication and monitoring. 中资企业海外代表处 | 汽车音箱系统 | 北美三大汽车