Pedro Wang

Lead the creator growth team, increasing activity and content consumption of mid-tier creators in Red, by optimizing creator acquisition strategies, developing top creator assessment models, expanding monetization methods, and collaborating with MCNs to enhance creators' brand value.

Lead and implemented a customer reactivation & retention program, increasing SEA Monthly Active Buyers (MAB) by signifciant uplift, by refining lapsed user segmentation, establishing a new end-to-end user journey, and creating opportunities based on user churn rate, profitability, average order value and historical promo adoption.

Lead game publishing projects like Kwai & "Mini World", contributing to a 60% increase in overall number of registered players per day, developing an online management mechanism for highly active gaming creators, implementing differentiated strategies for recruitment, education, and incentivization of influencers.

Optmizing WeSee CRM operations strategy, contributing to an 8% growth in overall Daily Active Users (first touch DAU), by refining user segmentation and lifecycle management systems through AB experiments based on historical user content preferences.

Lead TikTok Brazil 0→1, established a cross-cultural operations team from scratch, achieving first-ranking in the Photography and Video category in the Google Play Store in Brazil, building a comprehensive conversion system for user acquisition, activation, and retention.