Paulina N.

Led the Product Marketing & Customer Growth Teams to develop go-to-market strategies that drive successful product adoption, user retention & engagement, and revenue growth.

Leading the Product Marketing Team to develop go-to-market strategies and plans to drive successful product adoption and revenue growth.

Operations Lead for Shared Rides products in Mexico: Uber Van and Uber Pool. Designed, in collaboration with HQ’s Product Marketing Team, the GTM strategy for the high capacity vehicles pilot.

Co-led the team that defined and executed the National Brand Marketing Strategy for Mexico to improve Uber’s reputation in the country. The strategy included CSR projects like the earthquake relief efforts, Pride and UberASSIST. Managed the Content Strategy Team that defined and implemented guidelines for communications across owned channels for all projects in Mexico.

Led the Top of Funnel Team for Mexico, defined the strategy to achieve acquisition growth goals for Central Mexico through existing and new channels like Paid, Dust, and Referrals. Managed the Marketing and Operations Team that designed and implemented processes created to reach audiences of potential new drivers and riders.

Mexico City Responsible for crafting the strategy for our entertainment and lifestyle partnerships team, identifying new areas of opportunity that help grow the new users base while staying on brand. Establish relationships internally and externally with local organizations and well known brands that help increase brand awareness and meet team KPIs. Manage the creation and execution of experience-based marketing campaigns that help increase the volume of rider signups and the engagement of existing riders with the platform. Lead and manage the execution of logistics and pickup zones in large events and music festivals to enhance users and drivers’ experience.

- Designed​, ​developed, and launched a​ massive Brand Ambassadors Program that surpassed by 30% the quota of new rider signups in Mexico’s remote markets. - Developed and managed the national marketing strategy for the biggest launch Uber has done in Mexico, this strategy brought a proven scalable marketing strategy for further launches. - Generated demand and drove new user growth while building the brand locally in multiple cities at a time. - Analyzed operational and marketing metrics to identify areas for improvement and ensured profitability of promotions. - Closed and negotiated partnerships with different brands to create promotions that helped to spread the UberLOVE among the community. - Responsible for the creation of exciting blogs and emails that helped engaged users with the platform. - Worked closely with the operations teams to launch new cities.

Designed, developed and executed unique and innovative advertising solutions for clients through Turner’s networks and digital platforms. Responsible for providing comprehensive, tailor-made solutions in collaboration with the Ad Sales and Legal divisions. Planned and managed different events, taking responsibility for the creative, technical and logistical elements. Content Roadshow, Cannes Lions in France Turner’s Clients Trip and Turner Upfronts in Chicago and New York.

Managed and coordinated Digital Projects that included client activations in Turner’s digital websites. o Generated new and creative ideas that ensured the purchase for every stunt and sales opportunity in our market. Integrated multiple digital platforms in every campaign so clients received wholesome and interesting products that ensured consistency across all businesses.

Coordinated the production process of more than 500 pieces for online and on-air sponsorships in Turner Networks such as TNT, Warner Channel, CNN, TBS, Cartoon Network, and TNT Series.

Internship focused on design and correction of print materials such as outdoor media, marketing materials and catalogs for McDonald’s and Bridgestone.