Paula Pico Rodriguez

Responsibilities: - Develop and maintain strong and lasting relationships with key accounts (Coca Cola, Postobon, Quala, Ab InBev, Industrias San Miguel, Alpina) acting as the main point of contact and ensuring that their needs and expectations are met. - Achieve and exceed sales targets by identifying additional business opportunities, cross-selling, and renewing existing key accounts. - Design loyalty strategies that maximize value for both the client and the company. - Follow up on assigned accounts and ensure compliance with KPIs for each of them. Achievements: - Strengthened relationships with key accounts such as Aje and Ab InBev, achieving a 16% increase in customer satisfaction. - Achieved a 20% growth in annual sales within key accounts by identifying and capitalizing on cross-selling opportunities that generated an additional $300,000 in revenue. - Implemented training sessions on new products and services for the sales teams of key accounts, leading to a 15% increase in the adoption of offered products and services.

Responsibilities: - Participate in the development and maintenance of key accounts, ensuring a deep understanding of their needs and providing solutions aligned with business objectives, focusing on growth and account loyalty in the consumer goods and food sector. - Collaborate with internal teams, such as sales, marketing, and operations, to coordinate the execution of sales strategies and product launches in the market. - Monitor the performance of assigned accounts by conducting sales data analysis and market trends (benchmarking). - Support the negotiation and renewal process of contracts with B2B clients, ensuring favorable terms that drive growth and maintain profit margins and customer satisfaction. Achievements: - Implemented a benchmarking system to monitor account performance, allowing for the identification of areas for improvement and increasing account competitiveness by 15%. - Facilitated effective collaboration between sales, marketing, and technical teams, improving efficiency in strategy execution and reducing response time to customer needs by 13%. - Conducted a sales data analysis that identified key market trends, enabling the adjustment of sales strategies and achieving a 15% increase in market share in the consumer goods sector.

Responsibilities: - Conduct market research to identify trends, opportunities, and threats in the industry, as well as gather information about competitors. - Assist in identifying new business opportunities and potential clients through data analysis and competitive analysis. - Help track and manage business development projects, ensuring that deadlines and objectives are met. - Participate in meetings with clients and internal teams, taking notes and ensuring follow-up on agreed actions. Achievements: - Conducted a market analysis that identified three emerging trends, enabling the company to adjust its strategy and capture 15% more clients in the target segment in the first quarter. - Assisted in managing a business development project that was completed one month ahead of schedule, resulting in a 10% savings in operational costs and improved team efficiency. - Participated in over 20 meetings with clients and internal teams, ensuring effective follow-up on agreed actions, which led to a 25% increase in customer satisfaction. - Developed a competitive analysis report that identified key areas for improvement in the company’s product offerings, helping to increase market share by 12% in the next sales cycle.

Identificar el alcance y responsabilidades del rol de un Key Account Manager, incluyendo la definición del cargo y su importancia en el entorno laboral. Dominar las seis etapas de la venta consultiva para establecer relaciones sólidas con los clientes. Desarrollar habilidades de comunicación efectiva, incluyendo escucha activa y persuasión, para fortalecer las relaciones con los clientes. Aplicar estrategias efectivas para gestionar el tiempo y las prioridades de manera eficiente. Comprende los conceptos fundamentales de negociación, identificando sus diversos tipos o técnicas para lograr acuerdos rentables, en distintos contextos y con diversos clientes.

Curso sobre food marketing y producción de alimentos en la región de Po-valley, Italia. Específicamente se estudiaron los productos típicos italianos elaborados en Piacenza, como el prosciutto, salami, salsa de tomate, vino y queso parmesano (Grana Padano y Parmigiano-Reggiano). De igual manera, su impacto económico en el país y a nivel mundial.