Paula Trabulsi
Founder & Entrepreneur @ ASAS.BR.COM
About
Cineasta e empreendedora nas áreas de cultura e entretenimento, Paula Trabulsi é conhecida como diretora e produtora internacional com aptidão especial para agregar talentos e assimilar culturas diversas. Dirigiu mais de 2mil comerciais ao redor mundo, além de longas e séries, tendo o feminino como um dos temas principais. Designer de multi-narrativas e facilitadora de criação. Foi co-fundadora da BossaNovaFilms em 2005. Em 2014 empreendeu no icônico cinema Belas Artes de São Paulo, desempenhando papel fundamental no renascimento deste ícone da cidade de São Paulo, agora Centro Cultural. Também em 2014 fundou a ASAS.BR.COM - Coletivo Internacional de Inteligência Criativa. Sobre a ASAS: “Ter inteligências com neurônios premium e corações humanistas, lado a lado, é um privilégio que quando vislumbrei foi inevitável montar nosso Coletivo. O resultado é que somos cada vez mais reconhecidos como uma “aceleradora de propósitos através de conteúdos humanistas”. Isso nos fez adotar essa frase como nosso tag line e ver que nosso Coletivo também pode contribuir mais explicitamente a pensar os desafios do nosso mundo por meio de consultorias para o mercado." Uma das questões que mais nos move é : ”Qual legado queremos deixar para além da nossa existência?" __ Filmmaker and seasoned entrepreneur in culture and entertainment, she is known as an international film director and producer with a special ability to harmonize diverse cultures and bring together exceptional talent. She has directed more than 2,000 commercials around the world, as well as feature films and series, with feminine as one of the main themes. A skilled multi-narrative designer and creative facilitator. Co-founder of BossaNovaFilms in 2005. In 2014 Paula endeavored with the iconic Cinema Belas Artes in São Paulo, playing a pivotal role in the cinema’s revival. At this same year she also founded ASAS.BR.COM - International Collective of Storydoers. About ASAS: “Having intelligences with premium neurons and humanist hearts, side by side, is a privilege that when I saw it, it was inevitable to set up our Collective. The result is that we are increasingly recognized as a "purpose-led accelerator through humanistic content.” This made us adopt this phrase as our tag line and see that our Collective can also contribute more explicitly to thinking about the challenges of our world through consulting for the market." One of the questions that moves us the most is: ”What legacy do we want to leave beyond our existence?”
Brazil
São Paulo
Entertainment
Marketing Strategy, Film, Social Media, Advertising, Digital Marketing, Online Advertising, Entertainment, Creative Direction, Marketing Communications, Digital Media, Cinema, Entretenimento, Feature Films, Television, Commercials, Film Production, Marketing, Video Production, Digital Strategy, Strategic Planning
Experience

Founder & Entrepreneur
São Paulo, Brazil
Film Director, Producer, Cultural and Entertainment entrepreneur. After directing and producing several award-winning advertising campaigns and feature films, I also bare the skill of connecting players of all areas to strengthen the potencial of each project. All this inspired me to start ASAS.BR.COM - an International Collective of Storydoers - a purpose-led accelerator for brands, projects and people, we put together creatives intelligences to develop and produce content that instigates more humanistic ways of experiencing life. I am also partner at BelasArtes movie theatre in São Paulo that screens movies since 1956 and was turned into a historic site and is considered an iconic cultural landmark of the city.

Partner
When I was looking for a cultural project that could be relevant and long lasting for ASAS.br.com, a happy encounter with André Sturm made me go for the movie theatre Belas Artes. To help structuring and reopening this iconic theatre that screens feature films since 1956 is a great honour and I am very proud to be part of it. After all, which filmmaker never dreamed of having a movie theatre? Imagine having 6? BELAS (as it is fondly named) is today one of ASAS main projects. The meaning and the history surrounding Belas Artes make it the ideal place for the intersection of brands and entertainment. ASAS will contribute with its core experience: the strategic development of new experiences, bringing new and contemporary ways of connection and interaction to its audience.

Co Founder & Film Director
BossaNovaFilms
Co-founder and acting partner at BossaNovaFilms for 9 years where we produced 10 feature films, over 1.500 hours of content for TV and ca. 3.000 ad films. Known as an international director and producer with the special ability to aggregate talents and assimilate different cultures, I can say that my refined aesthetic sense and human touch are features of my narrative and style. With over 2.300 TV commercials, I am a director with operations in LatAm, USA and Europe and have the elasticity to film in different formats for Branded Content & Entertainment. In 2014 i start to take over ASAS.BR.COM, an International Collective of Storydoers to develop original projects for Culture and Entertainment.
Paula Trabulsi's Contact Information
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