Paul Goodwin

Director | Client Experience, Commercial Strategy & Scent Marketing | EcoScent @ EcoScent

About

For more than a decade, I have helped organisations use scent to strengthen customer experience, enhance brand identity and create memorable environments that leave a lasting impression.As Director at EcoScent, I lead our commercial strategy, client experience and business development, working with organisations across hospitality, retail, offices, healthcare, residential, leisure and luxury brands. I partner with clients to understand their objectives and deliver tailored scent marketing solutions that complement their brand and customer journey.I work closely with our operations, design, manufacturing and supplier partners to ensure projects are delivered to the highest standard, from initial concept through to installation and ongoing support.I enjoy building long-term relationships and helping businesses differentiate themselves through exceptional customer experiences. Whether supporting a single location or an international rollout, my focus is always on delivering commercially successful solutions that create measurable value for our clients.

Country

United Kingdom

City

London

Industry

Marketing & Advertising

Skill

Fragrances, Customer Experience, User Experience (UX), Sales, Sales Management, Marketing, Scent Marketing, Brand Awareness, Account Management, Time Management, Project Management, New Business Development, Purchasing, Negotiation, Aroma, Scent, Marketing Strategy, Customer Service

Experience

Director | Client Experience, Commercial Strategy & Scent Marketing | EcoScent

EcoScent

2015-2 - Present · 11 yrs 8 mos

London

Summary of responsibilities: - Managing multiple projects simultaneously & assisting with general sales. - Serve as the customer’s primary point of contact to ensure all information flow is timely and accurate keeping all sub-groups informed and projects on schedule. - Develop and implement project plans through site meetings and design briefs to ensure all aspects of a project are covered and communicated thoroughly to the team and customer. - Act as an information hub and oversight throughout a projects lifespan, monitoring all aspects of the project from origination to execution. - Lead cross-functional design teams during all phases of a given project ensuring deliverables are met and milestones are completed in a timely manner. - Actively research and introduce new materials and technology to design teams to help foster creative thinking and new scent marketing possibilities. - Work closely with colleagues and customers to ensure that new projects were conceptualised and designed according to the scope required by the given retailer/project. - Align and broadcast project timelines and objectives through structured communication channels and scheduled meetings. www.ecoscent.co.uk

Sales Manager

LEDFlex Group

2012-1 - 2015-2 · 3 yrs 2 mos

London, United Kingdom

-Identifying new sales leads & maintaining relationships with existing customers. -Client meetings, presenting new products and/or services. -Research of clients and individuals to identify new leads and potential new market. -Contacting potential clients via email or telephone, building rapport and understanding their needs. -Attending conferences, trade fairs and industry events. -Developing quotes and proposals with negotiation by phone, email, and in person.