Pattarawadee Kanpho

• Lead eCommerce platform strategy to drive sustainable online growth and profitability across luxury beauty brands. • Translate marketing calendars into performance-led activations focused on traffic, conversion, ROI, and sell-out acceleration. • Own sales forecasting, media investment planning, loyalty program development, and P&L management. • Analyze customer behavior, campaign performance, and market trends to identify growth opportunities.

• Drive brands to achieve sales target on ecommerce platform. • Study competitors as well as market trends and recommend action plan for brands. • Estimate growth rate and develop sales forecast for marketplace channel. • Produce a monthly report on sales performance and key achievement.

• Delivered the analysis of market data, customer shopping trends to assess growth opportunities. • Developed assortment and buyer plans that support overall category strategy. • Analyzed sales trends and insights to identify appropriate product selection on the platform.

• Pitched new leads on E-Commerce trends and opportunity to grow on the platform. • Worked closely with other departments e.g., legal, marketing, commercial, logistic for any topic related to account creation and new seller on-boarding. • Acted as a business advisor to train and incubate new sellers e.g., assortment creation, tool adoption, campaign participation.

• Managed long-term relationship with local schools. • Developed a strategic plan to meet school expectations and needs.