Patrick A. Koller

Matchspace AG is a rapidly growing EdTech company building the global hub for lifelong music learning, inspiring millions to make music and empowering educators to thrive.

- Drove sales growth from CHF XXXM to CHF YYYM (+59%) in four years by leading strategic initiatives across B2B SaaS, product innovation, and market expansion. - Led development and global rollout of Franke’s B2B SaaS platform across U.S., Europe, Australia, China, Japan, winning key accounts incl. 7-Eleven, BP, Starbucks, Nestlé. - Innovation, expansion & digital GTM: Led four major product innovations, entered new customer segments, and built digital demand-generation channels to diversify growth and accelerate pipeline. - Brand + people leadership at scale: Directed global brand transformation (“It’s All About the Moment”), activated across U.S., Europe, Australia, China, Japan and 300+ distribution partners; built a high-performance culture achieving 89% engagement (highest in Franke Group; top 4%)

- PE value creation & scale: Led group-wide initiatives driving growth from €700M to €1.1B directly strengthening the equity story and IPO narrative. - Innovation & rollout: Launched four new machine concepts within three years, improving commercial performance and reinforcing category leadership. - Digital enablement in physical ops: Advanced telemetry, cashless payments, route planning, and mobile apps to improve uptime, service efficiency, and customer experience. - CapEx & vendor management: Managed €80M CapEx and pan-European vendor ecosystem; instituted ROI-driven investment and procurement discipline.

- Lead group-wide development of bespoke machines to fortify Selecta's leadership within the industry - Successfully launched four new machine concepts in private and public segments in 21 countries - Steered production relocation for bespoke machine development from Germany to Russia, including asset purchase agreement of the insolvent machine manufacturer and asset transfer to new machine manufacturer

- Multi-country transformations: Led turnarounds and operating model transformations across Germany, the U.S., China, and Brazil in complex matrix environments. - Profit & cost delivery: Delivered €8M profit improvement (Germany), $15M profit increase (U.S.), and 15% OpEx reduction (China) through performance programs and restructuring. - Growth & integration: Orchestrated merger of two Brazilian business units, driving 40% top-line growth over four years. - Member of Siemens Global Top Talent Program

- Strategically planned and executed a business transformation for the XXX MEUR German operation, yielding an X MEUR profit improvement - Directed turnaround of XXX MUSD US operation resulting in XX MUSD profit improvement - Member of Siemens Global Top Talent Program

- Product launch leadership: Led development and launch of a B2B2C IPTV solution for telecom providers; managed an international team of 20. - Partner-driven growth: Built partner program with a major telecom provider, delivering ~20% annual revenue growth. - Alliance strategy: Executed global alliance strategy securing partnerships with SAP, Microsoft, HP, Accenture, and SBS.

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