Patrick Clt

Patrick van der Burght is obviously not Dr Cialdini himself but has been teaching Dr Cialdini's Principles of Persuasion to individuals and teams since 2000 and was invited in 2023 to become a Founding Member of the newly formed Cialdini Institute. Patrick has a sales background in various industries, including real estate, aviation, high-end retail and health. He enjoys training sales teams how to not only understand the theories of Ethical Persuasion but to develop confident application skills as well. Therby helping them to realise the success that was always their's to have, by using the science of human decision-making. Patrick van der Burght enjoys the personal recommendations of Dr Cialdini and Bas Wouters, was featured in many publications and is co-author to the book 'How to Hear YES More Often' published in 2024. One of his passions is to educate young adults about the life skills of ethical persuasion so they can benefit their entire lives and make the world a better place. School principals and School HR departments can approach him to make educational contributions to students ages 15-22. Servicing the Australasian region and beyond, he is available for consultations, training, and coaching of sales teams and can speak on the subject online and in person. Visit www.ethicalpersuasion.com.au for more information. In his free time, Patrick enjoys riding his Harley, Scuba Diving and Flying, and looks forward to any time his daughter can free up to spend time together. Through Patrick's other business, he is also an internationally featured and published authority on creating healthier homes and has assisted ordinary families, corporate high-flyers, and royalty in this field.