Patrick Tordeur

• Driving the brand and marketing strategy for the Non-League Network, elevating visibility and engagement across the grassroots football community. • Championing connections across the non-league ecosystem, supporting club service providers, players, staff, scouts, fans, volunteers, and ex-professionals to strengthen pathways and collaboration. • Representing the Network as an ambassador, building meaningful relationships and spotlighting the people who power the game. • Hosting the Non-League Network podcast, sharing stories, insights, and initiatives that celebrate and grow grassroots football.

I work with SMEs and organisations that should be growing faster but are blocked somewhere in the business. Using a structured Growth Diagnostic, I identify where the constraint exists across four core growth engines: • Revenue: sales, pricing, profitability and partnerships • Customers: retention, referrals and engagement • Market: brand visibility, marketing and lead generation • Operations: systems, processes, leadership and culture Once the block is identified, I design a Growth Architecture to unlock it and, where appropriate, support the business as a Fractional Chief Growth Officer helping implement and drive the strategy.

A door opener and closer! Responsible for all new Key Account Acquisition within company's sports and strategic partnerships activity

• Lead the commercial strategy and external partnerships for Penstock Training, shaping sustainable growth across the UK and selected international markets. • Build and manage strategic partnerships with organisations including the Non-League Network and iTrust, aligning wellbeing, performance, and community impact to create shared value. • Develop and nurture senior-level relationships across sport, education, and corporate sectors, translating Productive Wellbeing into commercially viable, purpose-led collaborations. • Oversee go-to-market positioning and business development, ensuring Penstock Training’s programmes resonate with leaders seeking healthier, higher-performing cultures. • Support delivery at a strategic level, connecting leadership, wellbeing, and performance frameworks to real organisational challenges, rather than transactional training.

• Spearheaded the development of new client relationships in the UK and internationally. • Launched innovative projects and services to enhance business offerings. • Expanded the client base from local to global, significantly increasing market reach. • Cultivated a robust network to foster strategic partnerships and collaborations.

• Oversaw commercial operations for MailXpertise Group, leading two teams and reporting to CEO and CTO. • Established KPIs and enhanced CRM usage to drive performance and accountability. • Negotiated complex sales contracts, delivering tailored campaigns for high-profile clients. • Increased Beesmart turnover from £150K to £650K+ in two years, significantly boosting revenue and client base.

• Spearheaded the strategy and delivery of commercial sales across B2B and B2C sectors. • Successfully managed and trained a diverse team of 10 staff across the UK, Spain, and Benelux. • Established a robust network of distributors, driving sales growth from £4m to over £12m annually.

• Provided consulting services for export development in the construction sector, enhancing international market reach. • Spearheaded multisite expansion initiatives for an auditive product manufacturer, optimizing operational efficiency. • Developed and implemented export strategies for an Italian air conditioning company, establishing robust distribution channels. • Managed business operations and staff training for a local hospitality establishment, ensuring high-quality client service.

A fantastic blend of European history, law, economics and languages