Patricia Idu

Remote collaboration with various companies on a project or monthly basis, to develop high-quality SEO blog articles, compelling copy for online advertisements, informative SEO product descriptions, and engaging newsletters. Additionally, I develop and execute content plans and marketing strategies that align with the brand identity and objectives, specifically for social media advertising.

Directed the complete rebranding and repositioning of TID, transforming it into Romania’s leading insurtech event. Secured over €60,000 in sponsorships, a 50%+ increase from the previous year, including Tier 1 partners. Increased attendee numbers to 250 participants and expanded event scope Created and implemented the event concept, production flow, and full social media strategy (content + design). Maintained sponsor relationships and created value-driven co-branding opportunities (after parties, panels). Oversaw vendor management, production, partnerships, and logistics. Achieved 250+ attendees, 81% social media follower growth, 3450% engagement increase. Ran paid media campaigns on Facebook & LinkedIn: 734K+ impressions, 6,500+ clicks, CTRs up to 0.93%, exceeded KPI targets.

Led full rebranding of Life is Hard, repositioning the company as a Key Tech Partner. Developed and implemented the Brand Plan, including cross-channel campaigns, strategic product support, PR, and social media. Launched the Digital Maturity Calculator tool and redesigned the company's most profitable product to improve UX and ROI. Managed annual marketing budget of €80,000 and coordinated creative, digital, and technical partners. Implemented 360° campaign strategy (social, PR, employer branding, content, events). Managed external collaborators: creative agencies, designers, media specialists, copywriters, developers.

As a marketing specialist for one of the biggest stone veneer manufacturers in Europe, my role covered a variety of activities and responsibilities aimed at promoting the brand, its products, and its services. In terms of online marketing, my responsibilities were: — to develop and implement digital marketing campaigns — to manage the company's website and social media presence — to conduct email marketing campaigns — to collaborate with influencers — to analyse website traffic and user behaviour data to optimize conversion rates — to create and implement effective marketing strategies to grow brand awareness and generate revenue In addition, I was responsible for offline marketing activities such as: — event planning — print and outdoor advertising — coordinating with media partners My objective was to increase brand awareness, generate leads, and support the company's growth objectives.

Managed a business centre in Turda (NOVA Park), with its headquarters located in Cluj Napoca. My role encompassed overseeing the operations of current tenants, ensuring a high standard of management, actively seeking new tenants, leading negotiations, and executing contracts. Also undertook administrative, managerial, and real estate duties, all aimed at providing a superior experience to the tenants and customers.

Engaged in voluntary work at Atlas Invictus, where I was a part of the marketing and public relations department. In this role, I was responsible for promoting the club's image and raising its brand awareness through the conceptualization and execution of well-organized events.