Angana Pali

Senior Content Specialist @ Bennett University

About

Strategic Brand Communications leader with over 6 years of experience within The Times Group ecosystem and global frameworks like HCLTech (Microsoft News). I specialize in connecting high-level brand goals with audience-focused storytelling. My expertise lies in steering 360° integrated campaigns—spanning Digital, Social, OOH, and PR—to build brand trust and drive scale for youth-focused, culture-led organizations. Throughout my career, I have transformed digital identities by turning data insights into narratives. At Bennett University, I lead end-to-end campaign ownership, resulting in a 40% YoY growth in Instagram engagement and a 2.5x surge in LinkedIn visibility. From conceptualizing creative and video assets to managing celebrity-led engagements, my focus is always on high-impact visibility and platform-optimised formats that rank (Google Top Stories/Discover) and resonate. Beyond content, I am a collaborator and a brand custodian. I thrive in cross-functional environments, working closely with leadership, marketing, and PR teams to ensure brand voice consistency and proactive Reputation Management (ORM). I leverage AI tools and SEO analytics to stay ahead of trends, ensuring every piece of communication is measurable, relevant, and aligned with long-term business growth. Core Competencies: Brand Strategy | Integrated Marketing Communications | Digital Storytelling | Editorial Planning | Stakeholder Management | Content Growth Hacking | Online Reputation Management (ORM) | Multi-Channel Content Leadership.

Country

India

City

Noida

Industry

Higher Education

Skill

Problem Solving, AI-Aware Content Creation & Prompt Engineering , Interpersonal Skills, Leadership, Editorial Judgment & Quality Control, Brand Messaging & Tone of Voice Development , AI-Aware Content Creation & Prompt Engineering, Answer Engine Optimization , Content Strategy & Planning , Social Media Marketing, Influencer Marketing, Instagram Marketing, LinkedIn Marketing, Brand Communication, Digital Storytelling, Social Media Management, Email Marketing, Content Marketing, Emailer, Email Strategy

Experience

Senior Content Specialist

Bennett University

2024-7 - Present · 2 yrs 3 mos

Greater Noida

Strategic Brand Ownership: Lead 360° integrated brand communications and engagement campaigns across Digital, Social, OOH, and PR to amplify institutional brand equity and student reach. Stakeholder Management: Collaborate directly with C-suite leadership and cross-functional teams to translate complex brand objectives into high-impact communication roadmaps. Narrative Leadership: Manage the end-to-end lifecycle of brand storytelling, ensuring voice consistency across internal and external platforms while overseeing multi-agency workflows. Crisis & Reputation Management: Direct Online Reputation Management (ORM) and proactive communication strategies to safeguard brand sentiment during high-visibility events and admissions cycles.

Digital Content Curator

Bennett University

2022-10 - 2024-11 · 2 yrs 2 mos

Greater noida

Growth Architecture: Designed and executed a trend-led digital content framework that delivered a 40% YoY growth in Instagram engagement and a 2.5x surge in LinkedIn visibility. Content Production: Led the conceptualization and production of 350+ multi-platform video assets, optimizing formats for Reels, YouTube, and LinkedIn to maximize organic reach. Data-Driven Optimization: Utilized Google Analytics and social listening tools to pivot content strategies, resulting in a consistent ranking within Google Top Stories and Discover. Influencer & Celebrity Strategy: Managed content strategy and real-time coverage for celebrity-led engagements and public-figure visits, driving viral social traction and brand buzz.

Senior Analyst

HCLTech

2022-6 - 2022-10 · 5 mos

Noida, Uttar Pradesh, India

Global Content Governance: Headed a content moderation unit for MSN News, ensuring strict adherence to global editorial compliance and accuracy standards for international markets. Process Optimization: Improved editorial accuracy and quality benchmarks by ~30% through rigorous auditing and the implementation of standardized publishing workflows. Cross-Border Collaboration: Managed editorial communication within international frameworks, ensuring seamless content delivery across diverse geographies.

Digital Content Producer

Times Internet

2020-9 - 2022-5 · 1 yr 9 mos

Mumbai, Maharashtra, India

Editorial Innovation: Produced high-traffic, trend-led content for ETimes, focusing on visual storytelling and platform-optimized narratives. SEO & Reach: Consistently delivered stories that ranked in Google Top Stories & Discover, significantly increasing daily active users (DAU) and platform engagement. Planning & Insights: Developed data-backed editorial calendars using Google Trends and audience insights to ensure relevance, recall, and brand affinity.