Ozan HATIL

Provide Business Leadership • Build a successful online grocery specific e-commerce strategy • Demonstrate thought leadership by developing and presenting industry/market research findings, eCommerce search trends, eCommerce growth areas, new models to consider and relevant commerce case studies • Handling P&L activities and mentoring the team. • Be the thought leader and solution expert for eCommerce. • Define strategy and drive business growth of product categories • Drive cataloguing, merchandising, product assortment and online store improvements • Coordinate departments on product pricing, inventory, weekly offers/ discounts, promotional strategies and actionable insights from weekly competition analysis. P&L responsibility with ownership to drive key business metrics (Conversion, GMV, ASP, Returns, Cancellations, Margins, FF CPO, LM CPO etc.). • Collaborate with the marketing team to define strategies and prioritize campaigns across various marketing channels (SEM, e-mailer, affiliate etc.) • Create, manage, and optimize product listing • Coordinate commercial team including promotional opportunities, pricing optimization and content creation. • P&L responsibility for growing the business. • Build processes, business reporting, calendars to communicate merchandising & promotional plans • With the direct or indirect team, ensure all deliverables within the eCommerce SOW (marketplaces, e-retailer websites, and DTC) agreed are completed. • Identify product, service, or issues, and resolve them accordingly. • Develop a yearly plan and accelerate strategy for growing the eCommerce business • Ensure and build on the SOW which includes working with counterparts across the business (both internal and external stakeholders). • Work with other teams to upskill and productize offering.

• Orchestrating all aspects of a strategic Ecommerce plan. • Combining existing expertise in sales, marketing, technology and management to deliver a superior brand and shopping experience for all customers. • Overseeing the ecommerce website of a brand. Managing the overall user experience, including site navigation, content development, checkout funnel and promotional campaigns. • Developing the effective planning and execution of an ecommerce strategy, working cross-functionally with teams to ensure QA and timely publishing of all web content. • Building and directing a team of ecommerce professionals that can effectively help develop and execute creative ecommerce solutions. • Directing integrated campaigns that will deliver an increase in conversion rates, overall order size and managing margin performance across a variety of product lines. • Owning and managing Internet marketing solutions, social media integration, SEO and other monitoring methodologies and analytics. • Providing thought leadership, innovation and process optimization initiatives such as implementing ecommerce software and other industry best practices. • Identifying new areas of ecommerce opportunity beyond current brand offering.

• Converting customer visits to our website in leads to all three channels (mediators, contact center, online). • Maximizing the number of sales in both Contact Center and online channels • Designing digital campaigns, in coordination with the Marketing departments. • Managing the sales contact center, scripts definition and improvement. • Setting the KPIs to follow up the digital distribution and profitability. • Being responsible for analytics, attribution, monitoring and reporting. • Managing relationships will all internal departments to solve any operational/technical issues arising in the sale process. • Proposing new products and coverages, according to digital customer’s needs. • Supporting day-to-day operational aspects of the e-commerce project • Understanding Digital Customers’ needs and behaviors. • Ensuring best possible user experience with mobile first approach. • Testing and improving user experience with continuous A/B Testing. • Ensuring the simplest digital processes for all customer’s life cycle (Buying, claims, renewals, cancellation, etc.). Helping the definition of the Internet Office for customers. • Increasing customer loyalty and engagement • Following up technological trends & keeping the strategy fresh by staying up to date with the latest innovations, changes in competition and shifts in the market • Finding right partners & 3rd parties, establishing and maintaining relationship with these partners in terms of e-commerce project

• Managing the setup process of the eshop for Asus Brand. • Creating and implementing online shop business plans • Processing daily orders and being responsible for the sales and profits of the e-store • Providing exceptional customer service and resolve customer problems or complaints by determining optimal solutions • Communicating, executing, and managing marketing plans in cooperation with other team members that are in charge of different marketing channels such as social media (facebook/twitter), or search engine optimization • Managing store revenue, including cash handling and executing and monitoring loss prevention and shrink programs. • Managing all store operational issues, including store housekeeping, store administrative duties, physical inventories, price changes, etc.

• Being responsible for stock management and campaign management • Supporting the company’s key commercial and brand objectives and encouraging product adoption across online channels. • Managing the third-party relations and setting the agreements • Improving the online strategy and following up implementation • Making analysis of weekly / monthly online trading reports and action/event plannings • Ensuring all content promotion activities are coordinated across channels including social promotion. • Negotiating with dealers, national accounts, vendors, and the sales team to define new product campaigns. • Analyzing website user behavior and take actions when necessary

• Running daily, weekly, monthly and annual reports of sales, purchase and stocks for procurement team, regional managers, stores and especially for country managers and CPO. • Analyzing reports of stocks and working out stock protection, opening advertising costs, rebate and bonus calculation, tracking of annual contracts. • Meeting with dealers, national accounts, vendors, and the sales team to define new product campaigns and work operationally to realize these projects in nation wise. • Making annual contracts negotiations with both existing ones and new distributors that eager to work. • Being responsible for store openings and defining the right product range for optimum customer satisfaction depending on the city of the opening. • Tracking performances of 20 Media Markt stores and defining distribution amounts and product range for the national campaigns. • Making market analysis, competitor analysis to be the first choice of customers for the responsible department.

• Developing SAP demand planning reports and evaluating production planning departments needs • Making sales, stocks, budget, production analysis.

Dissertation Topic: Analysis and Review of Digital Transformation of Turkish Insurance Companies