Oon Khim Boo

As the founder of Ignite DM & OOH, I’m on a mission to reshape how brands connect with Malaysians — through direct mail that feels personal, and OOH campaigns that turn heads. We’re not just another media agency. We’re a 360° direct mailing and Out-of-Home partner, built to help brands show up in unexpected places — with impact. From bold mall takeovers to hyper-targeted postcards that land in the right homes, our work blends data, creativity, and local insight to create campaigns that people remember. With nearly two decades in the industry, I’ve had the privilege of working with some of Malaysia’s most loved brands — including Disney, Grab, Lotus’s, Maxis, Samsung, Mercedes, and more — bringing their stories to life through memorable on-ground activations and direct mail strategies that cut through the digital noise. 🎯 What We Deliver • Data-driven Direct Mail that’s personal, physical, and persuasive • High-impact OOH activations in prime locations — malls, cities, and hidden gems • Smart targeting using geo-data to reach the right audience at the right place • Campaign execution that’s fast, flexible, and always grounded in real-world experience • Close collaboration with malls and media partners to unlock unique opportunities 💡 Why Work With Us • Deep understanding of Malaysian locations, behavior & footfall patterns • Long-standing relationships with mall operators — we know the space inside out • Trusted by big brands for campaigns that demand attention (and sometimes win awards too!) • Passionate about the craft If you're looking for ideas that go beyond the expected — and a team that can execute it seamlessly — let's talk. 📬 Visit www.ignite.com.my or just drop me a DM here :)