Natasha Whitfield-Niven

Founder & CEO @ CertM8

About

Founder and leader with 14+ years' experience developing commercially lucrative partnerships, products and strategies.

Country

United Kingdom

City

London

Industry

Marketing & Advertising

Skill

Commercial Negotiation, Revenue & Profit Growth, Strategic Partnerships, Online Advertising, Digital Marketing, Account Management, Mobile Advertising, Digital Strategy, Digital Media, Digital Video, International Sales, Public Speaking, Contract Negotiation, Team Management, Mentoring, New Business Generation, Publisher Development, Strategic Account Growth, Trading Deals, Sales Presentations

Experience

Founder & CEO

CertM8

2024-3 - Present · 2 yrs 7 mos

Greater London, England, United Kingdom

Co-Founder of CertM8; working to consolidate middleware, advocate for transparency and work towards a better adtech ecosystem.

Director - Advisor: Ad Tech / Programmatic / Commercial Strategy & Activation

WD Ltd

2021-2 - Present · 5 yrs 8 mos

Consultant - SVP Media

Bidstack

2022-7 - 2024-2 · 1 yr 8 mos

Consultant - Supply / SSP Strategy

Alkimi

2022-9 - 2022-12 · 4 mos

Consultant - UK Market Growth

Nexta.io (Acq. by Kevel)

2021-10 - 2022-7 · 10 mos

London, England, United Kingdom

Advisor - Partnerships / Supply / Innovation

Good-Loop

2021-3 - 2022-7 · 1 yr 5 mos

VP - Global Revenue

Napster Corp.

2020-2 - 2021-2 · 1 yr 1 mo

London, United Kingdom

Committee Member, Programmatic Trading

IAB Europe

2018-9 - 2020-2 · 1 yr 6 mos

Member for IAB Europe's Programmatic Trading Committee. We aim to help Publishers, Agencies and Advertisers increase their understanding of the programmatic ecosystem and the impact it is having on digital advertising. The Committee will deliver a comprehensive pan-European programme of educational activities.