Nur Sarah Fina Yakob

Leads the development of Al-Asr, a faith-driven creative platform focused on producing Islamic educational content, visual storytelling, and thoughtfully designed digital and lifestyle products. Oversees the conceptualisation and production of media, resources, and creative initiatives that communicate Islamic knowledge in accessible and reflective ways for contemporary audiences. Key Contributions • Conceptualise and develop Islamic storytelling and educational media for digital platforms. • Design and produce meaningful digital resources, creative products, and visual content. • Lead the creative direction and strategic development of Al-Asr initiatives and projects.

• Led User Acceptance Testing (UAT) for CMS migration projects, ensuring system functionality aligns with business and user requirements • Acted as a key liaison between business stakeholders and technical teams, translating requirements and resolving system-related issues • Facilitated discussions and meetings to identify gaps, improve workflows, and enhance system usability • Managed stakeholder queries and requests, ensuring timely resolution and maintaining service quality standards • Supported portal development and enhancements, contributing to improved digital processes and user experience • Prepared reports and tracked issues to support decision-making and ensure smooth project delivery • Collaborated with cross-functional teams to drive continuous improvements in digital systems and customer experience

Educator and curriculum developer at Kaizen Minds Academy, dedicated to helping students from Kindergarten to Secondary levels develop strong academic foundations, confidence, and independent learning habits. Specialises in preparing K2 students for the transition to Primary School through structured phonics, early reading, and foundational numeracy programmes designed to build literacy and cognitive skills from an early age. At the Primary and Secondary levels, focuses on strengthening conceptual understanding across core subjects while guiding students to recognise exam keywords, understand question patterns, and apply effective answering strategies. Teaching methods combine engaging, student-centred learning approaches with structured academic guidance, encouraging critical thinking, problem-solving abilities, and long-term learning discipline. Driven by the philosophy of continuous improvement (“Kaizen”), with the aim of helping every student progress step by step toward academic mastery and confidence. Subjects taught: English | Mathematics | Science | Malay (Elementary Mathematics | Combined Science – Physics/Chemistry)

Specialized in photographing weddings, Lifestyle and corporate Photography on an ad-hoc project basis. Designed marketing campaigns to increase social media traction and received an increase in social media followers and engagement. Collaborated with other business owners to work on projects that meet the business objectives.

The Creative Space Co. provides a one-stop solution for everything creative, commercial works, branding and curating digital visual content for businesses. We provide top quality photos on assignment for our corporate and small businesses. We supply them with images that can be used on websites, marketing materials or for PR purposes as well as editorials.

• Supported User Acceptance Testing (UAT) for membership systems, ensuring accuracy, functionality, and alignment with business requirements • Assisted in identifying, documenting, and tracking system issues during testing phases, working closely with internal stakeholders for resolution • Participated in system validation processes to ensure smooth implementation and user readiness • Handled membership-related queries and operational processes, maintaining service standards and accuracy of records • Contributed to process improvements by highlighting gaps and inefficiencies during system testing and daily operations

• Developed digital and print marketing assets, ensuring consistent branding across campaigns and platforms • Managed and maintained the company website, including content updates, layout enhancements, and basic optimisation to improve user experience • Produced product photography and visual content to support marketing campaigns and new product launches • Supported social media content creation and execution, contributing to brand visibility and engagement • Collaborated with internal teams to align marketing materials with business objectives and campaign goals

• Coordinated day-to-day logistics and operational activities, ensuring smooth workflows between sales, warehouse, and transport teams • Maintained accurate inventory status and stock issuance, reducing errors and supporting timely order fulfillment • Managed delivery and client documentation, including issuing, filing, and mailing, ensuring compliance and accuracy • Collaborated closely with cross-functional teams to resolve operational issues, streamline processes, and improve efficiency • Supported internal and external stakeholders to maintain service quality and meet operational deadlines • Assisted in documenting and refining operational workflows, contributing to improved efficiency and accuracy • Implemented basic tracking and reporting of logistics KPIs to support decision-making

• Promoted and demonstrated a new range of interactive educational tools for children, raising brand awareness and engaging potential customers • Ensured sales targets were met consistently during events and on-ground promotions • Built strong customer engagement and communication skills, providing product guidance and resolving queries • Developed hands-on experience in event-based marketing and direct customer interaction

Assist buyer to perform SAP reschedule/cancellation updated for customer pull in and push out and supplier response in their committed delivery dates into the SAP as well as run/extract operation reports.

Specialize and equipped with marketing knowledge and skills, TV, newspaper multimedia, digital media, strategic communication, public relations, corporate communications as well as media management and media production.

Specializes in systems thinking approach, integration and facilitation skills in both business and engineering. Process Optimization, Marketing Strategies, Technopreneurship and understanding of business processes that are vital in managing business.