Noha Amir AbdelAziz

 Introduced new digital marketing strategy and techniques to expand our online multi-channel retargeting database and broaden our target audience, to maximize online sales and profitability  Managing senior stakeholders’ relationships in the corporate office, and external partners to define and agree on the online business strategy.  Develop and prepare the annual eCommerce & digital marketing P&L for the region and the budget for each hotel across the Middle East & Africa  Managing an eCommerce team of 16 in MEA hotels in 10 locations, ranging from entry-level eCommerce Coordinators to eCommerce Cluster Managers, and take a personal interest in their skills development and career growth  Apportioned to head the Global eCommerce Cluster Service including Europe, Asia & the Americas to transfer my knowledge beyond the MEA region and directly impact distressed hotels’ performance  Corporate brand.com champion focused on innovating and developing creative solutions and functionalities to increase key KPIs including conversion & revenue and maximize online sales  Collaborate in increasing loyal customer database through the integration of the loyalty program across multiple customer touchpoints.

 Revamped digital campaigns strategy including PPC, Display Prospecting and remarketing, Meta Search and Social Media advertizing to enforce brand presence in top source markets delivering 10 digits impressions while maintaining the same COS.  Identified steps to increase brand.com share, resulting in 27% share increase  Enrolled KPIs dashboard to monitor online platforms' performance and identify key rooms for improvement with a solid action plan on a regular basis  Spearheaded a major website restructure by launching various optimization projects and audits focused on content and conversion which uplifted revenue YoY by 7 digits.  Developing EDMs newsletters database growth strategy for the hotels to recover the new GDPR regulations impact  Hired and trained eCommerce calibres across the region, designed peer-mentoring development programs and executed 2 physical eCommerce & Digital strategy conferences where I introduced innovative workshops and third parties guests speakers.

 Led the execution of the new Arabic website for Hilton worldwide: https://ar.hilton.com and supported the company in various Arabic projects launch and planning  Designed playbooks for new projects to help the hotels’ eCommerce and Revenue leaders better execute projects and meet the overall goals and strategy.  Researched and identified online business opportunities for Egypt, Levant & North Africa hotels to help improve web direct share and online performance, resulting in 26% increase of web direct share and 13% in conversion rate.  Provided regular and ad hoc reports and analysis to identify opportunities for development by using several reporting systems and creating necessary reports to support brand teams with analytics of the hotel engagement and metrics and ensure all critical functionalities are operating as designed.  Managed the cross-functional links between Global Hilton Office, key stakeholders and Departments, while keeping upper management informed about the functional progress and performance and provide solutions for key issues to help in the decision-making process.  Enforced policies a and procedures that improved the overall operation and effectiveness of the department and the region

 Elevated the hotel's Social Media content strategy by designing a new posts calendar with diverse engaging topics and liaised different partnerships with freelance photographers for visuals production  Managed the hotel's non-room revenue marketing strategy including F&B outlets & spa digital  Revamped the hotel representation on key online channels and 3rd parties, leading to gaining a higher ranking on OTAs, hence a 37% increase in conversion rate

 Developed the Digital Marketing strategy through exploring different types of multi-channel campaigns, achieving a 30% increase in reach and 36:1 ROI  Produced an internal project scheme to motivate the operational staff to further engage with guests and provide exceptional memorable service which led to enhancing the hotel guest reputation online by elevating it’s ranking on TripAdvisor by 4 positions and 0.3 points increase on Booking.com

 Created the new hotel website in 3 different languages, while translating the content for the Arabic version as an initiative for cost saving.  Increased the hotel brand awareness in Egypt and top source marketing through multi-channels paid and unpaid activities including PPC, Social Media, Meta Search, eNewsletters, SEO, Google MB, Retargeting advertising and the hotel digital screens  Achieved 197% uplift in OTA revenue in 2012, through a full fledge strategy focused on content, products display, strategic pricing, exclusive promotions, rate parity, conversion and monitoring competitors  Established and managed the hotel's Social Media accounts, created an impressive Facebook page with tailored apps and ran continuous competition reaching 40,000 additional users a month  Implemented procedures to ensure guests’ satisfaction and increase online reviews on relative channels, succeeding to reach number#1 on TripAdvisor and maintain the position for 2 consecutive years.

Promoted to eCommerce Manager due to strong performance and outstanding impact (1 year ahead of schedule)