Nimrod Rochman

Built a new business unit to scale the company’s video advertising product from internal use to external distribution. Expanded publisher partnerships from 1 to 15+, generating nearly $200K in daily revenue at peak performance. Recruited and managed a team of two to oversee daily operations, client relations, and product optimization. Maintained strong client relationships, securing trust and traffic from publishers despite challenging performance metrics.

Leading the operation of the direct supply business unit at Aniview. Managing the full cycle: Pre-sale, Onboarding, Monetization, and Growth. While performing this role, I managed to increase the direct publisher revenue stream by 400% while building an ad operation team from scratch to support the new business scale.

Managing and maintaining major projects with the biggest revenue streams at EX.CO. During this role, I owned the monetization scope of each project, which included creating monetization workflows, defining each project KPI, researching new ad tech solutions, and implementing different AB tests to optimize each project. I reached new revenue heights while doubling down the revenues (200% increase) of the company’s content website (playbuzz.com).

Managing the video ad operations at Connatix. managing key partners accounts, business development for new and existing partners and making ongoing analysis of product performance.

Managing the performance marketing ad operations at Amonetize. Managing a team of campaign managers to operate the ongoing performance campaigns of Amonetize’s advertising partners (managing 3 employees).

Managing the RTB business unit within appTV. Working through the whole process, from business development with supply partners and the technical integrations to analyzing and optimizing all RTB activity.

Working closely with the Director of Demand and managing 4 account managers in order to promote various online products and to maximize the performance of all campaigns coming through appTV.

Managing VIP demand client accounts from initial set up, through to the execution of campaigns and optimizing the long term success of these campaigns.

managing online direct response advertisers budgets: building the strategy planning, execution of the media buy and campaigns analysis (managing one employee).

Media buy through Affiliate & Media networks, and on Google Adwords and Facebook platforms.

Media buy on Google Adwords and Facebook.

Providing technical support for end clients and business partners.