Nile Cone

Oversee end-to-end content production across Hatch’s YouTube, Spotify, and in-app platforms, managing weekly uploads for five devices with optimized titles, descriptions, and engaging artwork. Develop and pitch monthly themed content routines aligned with marketing campaigns, providing creative direction and copywriting to enhance user engagement. Contributed to the launches of Restore 3 and an upcoming kids’ device by building content libraries, refreshing metadata, and improving overall user experience. Design Airtable workflows to streamline cross-functional collaboration, coordinate vendor onboarding and payments, and partner with research and engineering teams to pilot early-access content strategies from concept through beta launch.

Managed and optimized production data, ensuring accuracy in schedules, shot statuses, and departmental work records. Guided a 15-person team, utilizing strong time management skills to meet milestone deliverables within budget and timeline constraints. Additionally, coordinated resources and implemented new processes for improved workflow efficiency in response to project changes. Took charge of logistics for team meetings and reviews, and maintained detailed meeting notes to track progress and enhance team accountability.

Actively developed, wrote, and produced highly effective promotional campaigns for on-air and digital platforms, resulting in a significant increase in brand awareness and engagement levels. Key collaborator in a successful rebranding initiative for TV One and Cleo TV, leveraging thorough research and strategic insights to create a compelling new brand identity. Created and produced a powerful on-air campaign celebrating Black Music Month, which evolved into an in-house documentary titled "The Beat Don't Stop," earning recognition and a nomination for a prestigious NAACP Image Award. Responsibilities also encompassed coordinating asset deliveries with both internal teams and external vendors for timely non-broadcast asset delivery, as well as fostering effective communication and coordination across internal departments to ensure the seamless execution of promotional plans and on-air graphics production.

Worked cross functionally with teams to deliver successful marketing campaigns for True Crime Series and television stunts, resulting in 30% increase in viewership on-air and 20% boost in engagement online. Established asset management process for creative services within Wiredrive, saving team over 15 hours per week by organizing all company assets and streamlining workflow processes. Assisted producers with day-to-day operations, ensuring successful execution of all project timelines.

Lead the intern radio show, offering guidance and leadership to all fellow interns. Conducted research to identify suitable music cues for on-air use and provided comprehensive support to all producers as required, contributing to the overall success of the radio program.