Nigel Crunden

♦ Develop annual/quarterly plans and create strategic areas of focus working as part of a matrix with the Business Units, wider marketing team and agency teams ♦ Ongoing monitoring and reporting of campaign performance, continually reviewing and optimising plans to drive the best possible outcomes, maximising return on investment ♦ Leverage insights and data to consistently improve marketing performance and build better customer experiences ♦ Act as the Marketing first point of contact for the business and agree prioritisation of resource ♦ Ensure accurate and effective budget management.

♦ Provided strong leadership, direction and coaching support to marketing team ♦ Overall responsibility for the day-to-day delivery of the marketing strategy in support of the business goals ♦ Developed effective campaigns, online/offline event programmes and support materials to drive leads and help the sales teams to generate new business pipeline ♦ Managed media and partner programmes to generate brand and product awareness, as well as registrations, inbound leads and other sales opportunities ♦ Successful design and delivery of new CRM and marketing automation system in 4 month timeframe.

♦ Leadership of a team of 8 marketing managers and executives covering general marketing, PR, social media, customer communications, acquisition, content creation and partnership engagement covering B2B, B2C and B2B2E ♦ Built marketing strategies to support product and commercial plans including acquisition, lead generation, product promotion, up-selling and cross-selling to all market segments and via all channels ♦ Created a compelling communications strategy for existing customers to provide an outstanding customer experience throughout the customer lifecycle using appropriate CRM and marketing automation tools ♦ Delivered best in class marketing execution across full marketing mix including campaigns, advertising, content, collateral and events ♦ Played a proactive role in working with Corporate Centre marketing and country counterparts to share best practice and ensure UK relevant topics were visible and supported.

♦ Collaborated across all functions and regions to deliver an effective global content marketing strategy ♦ Created and delivered compelling customer-centric content for both internal and external comms (email, thought leadership pieces, web content, webinars, case studies, blog posts) ♦ Planned, scheduled and led the social media strategy for the global business, managing the social content calendar and tracking engagement metrics ♦ Acted as brand owner and guardian for both written content and design ♦ Line managed, motivated and mentored the content, brand and design marketing team.

♦ Designed and executed international marketing plans, integrated campaigns and relevant projects ♦ Managed effective roll-out throughout UK and International owned and partner networks by working with and supporting partners to tailor to local market needs ♦ Liaised effectively with different stakeholders across multiple departments, collaborating on effective strategies to achieve business goals ♦ Leadership of International marketing campaign team.

♦ Developed value propositions and go to market strategies for cloud based products and services ♦ Worked with key stakeholders to effectively plan, manage and review marketing programmes to acquire target customer segments. ♦ Produced targeted and engaging customer focused marketing content and campaigns for key audiences using appropriate channels and messaging ♦ Aligned sales and marketing activities to drive interest, traffic and qualified sales leads.

♦ Leadership of a team covering general marketing, PR, communications, digital and creative production for 3 colleges and 6 schools across Berkshire, Oxfordshire, Wiltshire, Bucks and Middlesex ♦ Formulated and implemented marketing plans and campaigns to drive wider awareness of Activate Learning group and ensure student recruitment targets met ♦ Established new processes and procedures to ensure effective management of job requests, digital and printed assets, events, budgets and PR/social media activity ♦ Drove content led social media and internal communications programme to drive increased brand engagement.

♦ Successfully completed all assigned objectives in directing European products and services marketing unit with a team of 3 European Marketing Managers ♦ Formulated European marketing strategies and campaigns by collaborating with merchandising, procurement and sales organisations resulting in sales growth of targeted core and non-core product and service categories ♦ Employed lead nurture, PR and social media plans to increase the awareness of customers about wider product and service offering ♦ Managed research and insight needs of European business including competitor intelligence ♦ Built a brand new team and established clear team objectives to successfully launch new products and services to the market.

♦ Effectively initiated activities and solutions to ensure customer retention and contract compliance through best marketing channels ♦ Established and implemented online customer tracking research programme for identifying and targeting potential opportunities for organisational growth ♦ Utilised content marketing, events, sponsorship, trade marketing, direct mail and e-marketing to execute and implemented sales pipeline development programme for enhancing new business opportunities.

♦ Produced marketing plans and utilised strategic opportunities to increase the print and furniture businesses of Office Depot, actively directing and executing marketing activities to increase revenue ♦ Controlled all aspects of crafting a new value proposition and brand identity for the Print Division for effective market positioning to help achieve the business unit’s growth targets ♦ Achieved marketing objectives by planning, implementing, and evaluating sales incentives, training and product promotional programmes ♦ Launched an innovative award winning online social engagement platform.

♦ Organised and managed all facets of a brand new programme of channel specific marketing actions for the purpose of effectively driving a multi-channel focus across the marketing and sales organisation ♦ Led a team of 5 Marketing Executives/Assistants to attain channel marketing objectives, prepared and implemented an annual budget, scheduled and forecast expenditures and analysed variances ♦ Promoted products and services of the organisation through designing and implementing channel marketing programmes. Excelled in formulating product growth strategies and content including collateral development, product positioning, sales and marketing plans.

♦ Operated a programme of sector specific marketing actions and tools to support the Key Accounts and Public Sector teams to deliver profitable sales and drive new business opportunities ♦ Designed marketing plans to achieve desired targets, and utilised revenue driving account and public sector marketing strategies.

♦ Delivered effective UK marketing plan and conducted direct marketing programmes to drive new business ♦ Oversaw entire process of corporate rebranding across UK, Ireland and Nordic region ♦ Planned and scheduled exhibitions, seminars and sales conferences to achieve the sales and marketing objectives and streamlined the PR process to ensure more effective use of external resource.