Niels Sleuyter

Manage a team of experts, across Membership, Digital (Nike App, Nike.com, SNKRS), Nike & Jordan Stores and Accounts (NBHD & Strategic Partners). Drive the End to End Direct marketing GTM process & collaborate closely with the Brand Marketing, Platform & Merchandising teams to bring the best of Jordan to life across the Direct & Partner marketplace. Partner closely with Key Cities (Paris focus) to elevate locally curated stories across the EMEA Marketplace.

Lead the Consumer Direct Marketing plan for World Cup 22, across Europe, Middle-East & Africa. Facilitate the Strategic & executional Brand & Functions plans and focus on bringing the best Member-centric programming to life, across Digital Channels, Stores & Media. Liaison with Global teams in adopting & adapting Global channel executions, and be the Geo point of contact for key decisions across CDM.

Create the new Nike Run Club EMEA Strategy across EMEA and reposition the app as the best holistic, free, running application in the market. Drive Platform Growth with xxM of Members with initiatives focussed on: - Onboarding & Habit Creation - Daily Engagement & Retention - Cross-Platform Demand Lead the full-funnel Marketing Mix for the Nike Run Club application, across EMEA. Bringing to life our Member Benefits across the whole Nike Ecosystem: - Nike App - Nike.com - Retail (400+ stores) - Media (Paid & Organic) - Athletes & Influencers Drive the Member Benefits evolution for the NRC app, by creating 100+ Guided Runs & Training Plans across 39 countries and 7 languages. Oversee all digital running activations done by multiple EMEA-teams and our 7 key city teams. Day-to-day coaching & mentoring of team members, helping them grow their soft & hard skills. PASSION PROJECT Establish Nike's long term commitment around Running x Safety across EMEA & other Geo's thru close partnership with EMEA & Global Leadership teams. Lead a cross-functional team across all functions & key cities, including: - Digital Platforms (Nike Run Club, Nike Training Club, Nike App, Nike.com) - Brand Marketing - Digital Product Development (Global) - City Teams - Retail - Media - PR

Manage the Digital team, thru building a Cross-category Strategy and enabling the team to execute to perfection in all JD Sports markets across EMEA. Innovate the future Account Marketing Mix, with focus on Media & Membership. Establishing a full funnel Media Strategy with strong ROI, and creating long term business success thru a consumer loyalty strategy. Lead the Nike Kids Brand Strategy & Campaigns, working closely with the Sales & Merchandising teams to become the fastest growing category. Lead the Cross-Category Olympics campaign across all EMEA accounts (50+), scaling the Brand voice and creating account specific activations. Collaborate with Senior leaders to establish a Digital Education program for all EMEA Marketing team members (500+).

Establish & manage the Digital Brand team (7 HC) in Turkey. Launch & Develop the Nike Direct e-commerce business and achieve YoY triple digit growth (fastest growing market globally). Lead the Strategic development of all Digital Marketing channels in Turkey (Affiliates, Search, Media). Lead the creative process for seasonal campaigns (Concept development, Content creation, Technology Development), by establishing a strong agency & partner network. Design & Execute a cross-functional Digital transformation program cross 160 employees.

Responsible for all Digital Planning & Execution for the Running category for The Netherlands, Sweden, Belgium, Norway, Denmark & Finland. Main achievements: - Ideate & Create a new, Mobile First, Digital CMS, Build it out & Execute the Experience for 5 different Territories in Western Europe, with focus on the Nike Women's Race Series. This new CMS system led Nike to execute better Brand experiences across almost several Global Categories, both on a Global & Local scale. This CMS is now the go-to Brand Experience platform for all Mobile & Desktop Digital experiences for Nike. - Create the Strategy, Plan & Execute the @nikesverige Instagram account, one of only 4 local Nike Instagram handles globally. - Create & Execute the Digitally Lead Consumer Journeys for 4 different Women's Races (The Netherlands & Sweden), through all Digital channels (Nike.com, Social, Email, Apps,...)

Lead the Northern Europe digital community plans across in Running & WT Manage agencies in Northern Europe (AKQA Amsterdam/River Stockholm) Own the digital community footprint and lead the digital creative process for all communications projects. Lead Intersport Sweden E-commerce projects & local Nike.com maintenance. Create & execute Northern Europe Nike's App Strategy

Implementing the Olympic campaign in Amsterdam and Stockholm. Lead the Northern European team during the Global finals of The Chance.

Implementing and developing social media into the marketing mix. Conversation manager: - Nike Football Belgium - Nike Running Belgium Content production: - The Chance: Eden Hazard's First Find - Eden Hazard is Next Wave - Running campaign #makeitcount Develop Social Media strategy for athlete pages and retailers. Support Brand Managers Football & Running in ideating & execution campaigns. Lead cross-category campaigns - Battle of the Cities: Running campaign in 7 Belgian cities. - The Chance: Scouting Serve key Belgian athletes with Social Media Advice & product ordering.

Supporting Sports Marketing Manager, Brand Managers Football, Running and NSW. Organizing events (Take Antwerp-Run Unleashed campagne). Building Social Media pages (Nike Running Belgium, Nike Football Belgium). Player liaison (The Chance).