Nicola Honeycutt

Sr. CMF Design Manager @ YETI

About

I'm a CMF Design Specialist focusing on consumer products that bring value and joy to people's lives. I bring the unique mix of art + science, creativity and critical thinking. My strengths include CMF, design strategy, visual design, global user research, consumer insights and a never-ending curiosity. I've led diverse design and product from concept to retail, making sure the end product is intuitive, technically sound and sustainable.

Country

United States

City

Austin

Industry

Consumer Goods

Skill

CMF Design, Concept Development, Graphic Design, Product Design, Trend Analysis, Branding & Identity, Packaging Design, Color specialist, CMF, Color Theory, Color Consulting

Experience

Sr. CMF Design Manager

YETI

2025-9 - Present · 1 yr

CMF Design Manager

YETI

2022-1 - 2025-9 · 3 yrs 9 mos

CMF Design Lead

Logitech

2021-9 - 2021-12 · 4 mos

CMF/Industrial Design Senior Engineer

Dell Technologies

2016-7 - 2020-9 · 4 yrs 3 mos

Austin, Texas, United States

Color, Material and Finish Lead that delivered concept, planning and execution of consumer focused design solutions for vast Dell ecosystem. Synthesized CMF Themes and translated consumer insights into meaningful and informed product solutions. Extensive knowledge of global consumer research, product trends, latest in innovative color and materials, sustainability and usability.

Design Specialist/CMF/Graphic Design

2008 - 2016 · 8 yrs

Austin, Texas, United States

Contract for Dell. Created, analyzed and evaluated color, materials, finishes as used within different levels of consumer products. CMF design execution, strategy, graphic and pattern design.

Creative Manager

Seiko Instruments USA, Inc.

2003 - 2008 · 5 yrs

Austin, Texas, United States

Directed teams to craft and create dynamic watch collections for Disney and Mattel that generated $20M in sales for retail giants and specialty stores.