Nichole J

As Head of Sales and Education, Pilates for the Americas, I develop and execute regional sales strategies in conjunction with regional sales teams to drive growth across commercial, hospitality, and studio channels. In collaboration with the leadership team, I develop and execute go-to-market initiatives, key account strategies, and partner relationships, while shaping education programs that support consistent delivery, instructor confidence, and long-term customer success. My role bridges product, training, and field teams to ensure scalable growth, operational excellence, and a premium Pilates experience.

As a REGYMEN coach at GoodLife Fitness, I lead high-intensity group fitness classes that combine HIIT, strength training, and specialized equipment to help members push past plateaus and achieve real results. I focus on consistency, building strength, and burning calories through programs like Burn, Blast and Build. My goal is to motivate and guide each member, offering personalized attention—even in a group setting—while creating a supportive, challenging environment where everyone can connect with their fitness journey and reach their goals.

Develop fun and challenging group cycling programs that are appropriate for all fitness levels. Create playlists with music tempos that have big impacts during warm, workout and cool down. Model movement and deliver safe, clear and consistent instruction.

I oversee the strategic development, onboarding, and success of Education Training Centers across North America, Europe, Asia, and beyond—bringing mind-body education to new markets and deepening relationships in existing ones. Key focus areas: • Driving international sales growth and meeting revenue targets • Identifying strategic partnerships in high-priority markets • Leading a talented, high-performing team of sales and account managers • Enhancing global operational efficiency and cross-departmental alignment • Representing Merrithew at industry events and trade shows • Championing collaboration with Programming, Commercial, and Marketing teams to align business objectives • Building consistent sales strategies while adapting to regional nuances

Oversee commercial equipment sales and distribution in Asia Pacific (APAC). Manage sales team overseeing day-to-day sales and operations in each country. Work cross-functionally with Marketing, Finance, Operation and Education teams to strengthen brand positioning and improve delivery of goods and services.

Manage territory and team sales in Asia Pacific (APAC). Collaborate and work effectively with finance, marketing, and production teams to manage expectations, timelines and ongoing projects. Identify new opportunities, increase sales and strengthen existing distribution network.

Manage day-to-day sales activities; process orders, prepare quotes and product presentations. Collaborate with key accounts and distributors to increase sales and brand awareness. Identify brand-marketing opportunities develop new business and build professional network. Attend industry trade shows and networking events.

Identify new leads and opportunities in Canada and the US. Manage day-to-day sales activities; process orders, prepare quotes, product presentations. Attend industry trade shows and networking events.

Responsible for achieving sales growth within assigned territory (PA,NY,WI,CO,WY,NM, AZ and UT). Identify customer needs and present solutions. Prepare price quotes, product presentations, create websites, marketing flyers and product samples. Track sale opportunities, build customer profiles and strengthen relationships. Attend sales meetings, industry trade shows and related seminars.

Courses focus on ethical leadership, advanced financial and marketing concepts, managing information systems, business strategy and explores the complexities of managing within a global context.

Design and implement successful social media campaigns. Develop skills through project work involving key digital platforms such as Facebook, Instagram, Twitter and YouTube. Courses taken: MARK 9049 Social Media Marketing MARK 9063 Content Strategy MARK 9050 Facebook Marketing MARK 9054 Social Media Metrics and Email Campaigns MARK 9052 Digital Marketing COMP 9594 SEO, Paid Search and Web Analytics