Ngoc Tran

Product Marketing & Brand Strategy (Consultant)

About

I help B2B Tech companies turn complex products into clear positioning, then turn positioning into narratives, and make customers actually understand and buy. With 9 years in Product & Brand Marketing across Cloud, Cyber Security, and real market businesses, I specialize in:- Go-to-Market Strategy (GTM) - Product Positioning & Messaging - Market Expansion & LocalizationI’ve worked across both structured corporate environments and hands-on execution: - Led Product & Brand Marketing in Cloud & Security (IIJ Global Solutions, VNG Cloud, NFQ) - Building and localizing an Italian premium brand (Roncato) in Vietnam - Leading Product Marketing for a navigation product targeting the Japanese market Currently, I work remotely across projects, focusing on: - Remote Product Marketing roles - GTM / Positioning consulting - Early-stage product launchesI’m especially interested in early-stage and growth-stage products where Product Marketing plays a key role in shaping how the product enters and wins in the market.

Country

Vietnam

City

Da Nang City

Industry

Computer Software

Skill

B2B Marketing, ABM, Brand Strategy, Product Marketing, Partnership Marketing, Brand Marketing, Community Engagement, Social Media Marketing, Corporate Branding, Branding, Marketing Strategy, Illustrator, Photoshop, Photography, Team Leadership, Digital Marketing

Experience

Product Marketing & Brand Strategy (Consultant)

2022-8 - Present · 4 yrs 2 mos

Ho Chi Minh City, Vietnam

Leading GTM, positioning, and brand strategy across B2B Tech and consumer brands (remote projects): - Roncato (KOS Vietnam): Owned marketing strategy & budget, driving brand positioning and omnichannel execution. - Navinext (NVIT Co., Ltd): Led product positioning and GTM strategy for pre-launch in Japan market.

Marketing Manager

IIJ Global Solutions Vietnam Company Ltd.

2022-12 - 2025-12 · 3 yrs 1 mo

Ho Chi Minh City, Vietnam

- Led Product Marketing & Go-to-Market strategy for Cloud and Cyber Security solutions, aligning local execution with regional teams (Japan & Singapore). - Developed positioning and messaging tailored to the Vietnam market to support product adoption and early market penetration. - Collaborated with Sales, Product, and cross-functional teams to accelerate product launches and improve market readiness.

Brand Marketing Manager

VNG Cloud

2022-5 - 2022-11 · 7 mos

Ho Chi Minh City, Vietnam

- Built and executed brand strategy, including positioning, value proposition, and brand guidelines. - Led integrated marketing campaigns across digital and offline channels, managing budget and performance. - Conducted market, competitor, and customer insights to support product launches and business growth.

Senior Brand Marketing Strategist

VNG Cloud

2021-11 - 2022-5 · 7 mos

Ho Chi Minh City, Vietnam

- Planning and execution of all communications and media actions on all channels - Assisting with product development, and new product launches as well as developing new business opportunities - Managing the budget for advertising and promotional items

Senior Community & Branding Executive

NFQ

2021-1 - 2021-11 · 11 mos

Ho Chi Minh City, Vietnam

- Developed brand positioning strategies for Vietnam and Thailand markets, aligned with global HQ. - Led community-building initiatives for tech audiences (developers & engineers) through events and content platforms.

Brand & MarCom Leader

AEON MALL

2019-3 - 2021-1 · 1 yr 11 mos

Hanoi, Hanoi, Vietnam

Brand & MarCom leader for AEON MALL Ha Dong Shopping Mall (Nov 2019 - Grand Opening)

Marketing Communications Specialist

AEON MALL

2018-3 - 2019-3 · 1 yr 1 mo

Hanoi

- Brand & MarCom Leader of AEON MALL Long Bien Shopping Mall - Recognized as Employee of the Year

Marketing Communications Executive

AEON MALL

2017-5 - 2018-3 · 11 mos

Hanoi City, Vietnam

- Strategic MarCom Planner and Event & Decoration Coordinator - AEON MALL Long Bien Shopping Mall - Recognized as Semi-Annual Award for strong performance.

Branding & Partnership Executive

UPGen

2016-8 - 2017-5 · 10 mos

Hanoi

- MarCom & Partnership planner for repositioning the brand in the Vietnamese & Malaysian Co-working market. - Project Leader for Vietnam Facebook Hackathon 2016 with Facebook, Inc at Singapore (Launch Events in HCMC & Hanoi, and the Final Hackathon Day (Hacking Day & Demo Day).

Marketing Communications Executive

InterContinental Hanoi Westlake

2015-12 - 2016-8 · 9 mos

Hanoi

Plan & execute the delivery and measurement of seasonal multi-channel marketing plans and campaigns, coordinating information as required from headquarter to meet launch deadlines.