Jeremy N.

Product Innovation & Brand Experience • Co-lead end-to-end product development across the NPI pipeline, from concept development and prototyping to manufacturing and global launch. • Define product experiences across physical products, packaging, retail presentation, and digital touchpoints while balancing manufacturability, timelines, quality, and business objectives. • Develop user journeys to shape product interaction across physical interfaces (buttons, sensors, packaging...) while connecting users to additional digital resources through online platforms. • Hold patent-pending product designs with several globally commercialised products and multiple NPIs currently in development. • Lead development of retail experience assets including POSM and visual merchandising strategies for regional and global launches. • Contribute to the digital user experience across DTC website and social media through creative direction of campaign visuals, product storytelling, and user journeys. • Direct product photo and video productions for launches, ensuring alignment between product functionality, technical accuracy, and brand communication. • Define and maintain visual consistency across product, packaging, retail, website, and campaign touchpoints as part of the brand’s identity system. • Impact: Successfully launched multiple globally distributed products with strong market reception across the US, UK, EU and APAC markets. Stakeholder Alignment & Delivery • Drive cross-functional collaboration between design, engineering, operations, suppliers, e-commerce, and brand team to ensure alignment across product experience and delivery requirements. • Partner with engineering and factory teams to validate CMF components, and manufacturing processes to reduce production risk. • Collaborate closely with e-commerce team to support user experience and maintain consistency between physical and digital channels.

• Help founders and organizations shape their brand vision, from early positioning and storytelling to visual identity and launch assets. • Run competitor analysis and market research to identify opportunity gaps. • Translate strategy into clear creative direction that connects back to the brand’s mission. • Design complete identity systems–logos, colors, typography, packaging, and social templates, tailored for small teams needing consistency and flexibility. • Provide hands-on art direction for shoots and brand imagery to keep everything visually aligned and high quality. • Deliver all key assets across digital, print, and environmental touchpoints. • Build brand kits and guidelines so teams can maintain consistency as they grow. • Support launch planning and brand activation through priority marketing assets. • Combine strategic thinking with hands-on design craft, ensuring the final brand feels thoughtful, authentic, and ready for market.

Furniture store • Collaborated with lead designer to design, test and validate new ideas through digital and physical fabrication of solid wood furniture. • Developed an understanding of the latest manufacturing methods and supported workshop production.

A holistic creative agency passionate about building impactful brands people love - insights, brand strategy, innovation, graphic design, industrial design, point of sale - all woven together from day one. • Conceptualized design solutions for FMCG, packaging and POS materials for brands like SK-II, Pantene, Hugo Boss, Olay, Rejoice • Researched and developed material stimuli for the creative ideation process

• Recipient of the Tuition Grant Scheme from the Ministry of Education in Singapore