Neil Patel

Helping B2B Tech Startups Build Marketing Infrastructure for Growth! As the founder and lead growth marketer at Growth Vertical, I get to help our partners set up their marketing infrastructure to pursue quick wins, and scale appropriately tested channels suitable for long-term growth. I've set up a data-driven & process-oriented framework to test numerous marketing strategies and tactics appropriate for startups at their various funding stages - whether they are bootstrapped or at a late funding stage. Because we're focused on testing and delivering results in a lean manner, it means we're able to rapidly and efficiently realise opportunities for startups sooner. We plug into startups as if their own team, taking the time to understand a start-up, their situation and the market they play ball in - all to find the right growth channels to position themselves for long-term growth.

Paccurate is a leading cartonization software provider that helps retailers, carriers and 3PLs optimize fulfilment processes to decrease costs and make their operations sustainable. - Business and market analysis, auditing and troubleshooting existing marketing & sales efforts to create GTM for short-term and longer-term business growth. - Performance marketing and Paid Media strategy creation, execution and management. (LinkedIn Ads, Google Ads, Microsoft Ads, Facebook Ads). - Marketing automation & lead scoring system design, implementation and management. - ABM and Net New Business strategy creation, execution and management. - Demand generation and lead generation implementation including dedicated source/mediums such as Events and Publication, Channel Partner Marketing and Content Syndication etc. - Nurture systems design and implementation, connecting and streamlining multiple marketing and sales systems around CRM to create intelligent business processes. - Marketing & sales integration strategy and management. - Business marketing analysis, insights generation and reporting. - Budget scoping and planning to support marketing and sales efforts.

Assuming the Lead Growth Marketer and CMO role, craft and execute a marketing strategy that diminishes their reliance on referrals and sparks organic growth. - Focus on amplifying its presence in the UK market. - Responsible for defining the target audience, pinpointing effective communication channels, and validating the strategy's success through practical testing. - Early-stage SaaS startup marketing and strategy development within similar B2B niche sectors. - Develop and present a strategic plan to senior leadership. - Go-to-market strategy development for JEM product and two new product lines. - Defining a launch strategy for two new product lines. - Demand and lead generation planning & execution. - Google and LinkedIn ads campaign planning and management. - Outbound sales & outreach lead generation campaign development and execution. - Content marketing strategy and lead generation asset development. - Marketing funnel creation and deployment. - Social media management and social media content management. - Website redevelopment and updates, and CRO.

Audit the current GTM plan, and develop a new plan - suggesting improvements and implementations to generate more demand, leads and pipeline for the business. - Market and Competitor Research - Demand, Lead and Pipeline Generation - Positioning & Messaging Development - Marketing infrastructure setup to drive both short-term and long-term growth - Demand and Lead Generation Strategy Development for the Marketing Team - Outbound Sales Optimization - Website UI Development and Updates - On-page and Off-page SEO Optimization - Keyword Research and Content Marketing Plan Development - LinkedIn and Google Ads

Acting CMO & Growth Marketer for Maprint - a Business Supplies & Equipment software provider for MSPs and MPS'. - Audit and troubleshoot existing strategy to redefine GTM approach, and recommend short-term goals vs longer-term company growth goals. - Conduct business analysis, understanding market conditions and strategising Maprint's approach to a competitive market. - Collaborate with Founder and Sales Development Leader to highlight and prioritise market segments that focus on a shorter time to recurring revenue. - Strategising, planning and implementing a growth-focused marketing plan to improve marketing infrastructure for the short and longer term. - Campaign strategy and execution of various campaigns including: -- Product Marketing and Market Segment Prioritisation -- GTM Strategy -- Business development (outbound campaigns) -- Retargeting, Email and SMS marketing (nurture campaigns) -- PPC Google search (lead generation campaigns)

- Marketing strategy and tactics troubleshooting, planning and execution. - ABM and Net New Business strategy planning, funnel creation and marketing plan execution. - Performance marketing and paid media management (LinkedIn Ads, Google Ads and Facebook Ads Optimization and Management). - Partner marketing strategy and tactic creation and implementation. "Neil was an invaluable resource as we built out our digital marketing framework at ChannelMix. He gave us strategies for designing, targeting and testing campaigns to maximize conversions and ultimately growth. Best of all, he felt like an extension of our team, and we always looked forward to our weekly campaign syncs." - Rachel Metzler, Senior Director of Marketing

- Business and market analysis to create GTM strategy. - Supporting CMO and marketing team as lead Growth Marketer to create and execute a long-term SEO Strategy to increase organic traffic, take more search impressions and click share from competitors to prepare marketing infrastructure for lead generation efforts. - Content generation strategy and execution with the marketing team. - Lead generation using content and outbound sales automation. Setting up and managing growth at U.S. Energy Recovery, Delta Wye Electric and Tiger Electric. As a growth marketer, I was asked to come in and help sales & marketing create and implement a growth strategy that focuses on increasing organic presence through SEO and Content Marketing tactics. This was in addition to providing recommendations and making implementations to improve the website, sales efforts and inbound marketing. "Over the past months working with Neil Patel and Growth Vertical, we've experienced a dramatic traffic increase and seen our Google rankings go from only having two Top 10 keyword searches to over one hundred and forty Top 10 rankings this past month. If you're looking for a growth marketer to help bring your company to the next level, you need to hire Neil." - Danny Kasalek, CMO

Consulting and supporting on marketing activities. The essence of Project222.org recognizes the individual's need for food, water and shelter transcends all subgroups of humanity and in fact is essential in all forms of life. Volunteering and supporting founders to design and implement marketing strategy for the cause.

- Lead growth marketer starting from sole marketer to managing a team of four. - Strategise, plan and execute GTM strategy for short-term and longer business growth. - Website relaunch management and execution. - Lead generation campaign strategies & tactics design, planning, execution and reporting including: -- Business Development (outbound marketing) -- Marketing Automation -- Content Marketing -- SEO campaign (integrating with content marketing) -- PPC search campaigns (Google Ads) -- Paid Media planning, execution and management (LinkedIn Ads) -- Integrated and Product Marketing to combine multiple product lines In-depth example of a win: Neil created an A/B test environment to simultaneously drive email open and reply rates, as well as generate leads at BlueOptima. This accelerated the quarterly response rate average from 1.488% to 3% leading to more conversations across the sales teams. On top, Neil Independently over-achieved a 10 /mo meeting average set by the global 20+ reps sales team. Neil directed and executed a website relaunch initiative to drive inbound organic traffic and leads at BlueOptima. This saw an SQL increase from an average of 2/mo to 10/mo (a 500% increase). Neil worked with other departments like sales to a build marketing infrastructure that supported and generated over $580k in revenue and added over $1.5m to the pipeline in just over two years.

Create and implement a social media strategy including: content schedule, buckets for Appetite Creative and Femmeniche partner brand. Create and write content i.e. blogs, news and social media posts, case studies and awards entries. Represent, network and assist at workshops and events. Train and manage social media team to execute on a strategy to distribute content on multiple social media platforms to attract prospects, educate target audiences about marketing and programmatic advertising. Use Facebook and Instagram analytics to measure and optimise content and campaign performance. Analyse data to manipulate and re-evaluate online marketing strategies; both organic and paid social (Facebook and LinkedIn Advertising). Construct and populate data on spreadsheets to target multi-industry prospects and partners. Setting meetings with prospects to attract new business.

Graduated with a Distinction in MSc Digital Marketing. Modules: - Internship Experience Project - Academic, Professional & Career Development - Principles of Marketing - The Customer Experience - Strategic Perspective & The Global Environment - Digital Marketing Management - Contemporary Perspectives & Customer Engagement

Modules: - Software Design & Implementation - Personal & Professional Development - Information & Database Engineering - Applied Maths & Graphics - Systems Software - Marketing for Entrepreneurs - Decision Support Systems - Artificial Intelligence - Service-Centric & Cloud Computing - Final Year Project/Dissertation Developed a Neural Network to assist with scanning biomarkers in cancer by processing large datasets to identify whether cancer cells are benign or malignant to areas of the body. This involved speeding up the processing efficiency and computing performance of large cancer datasets using a parallel computing architecture known as CUDA to exploit GPU (Graphical Processing Unit) power.