Nayara Carrilho

Develop and execut marketing strategies to increase brand awareness and product adoption for a B2B lending technology platform. Produce high-quality content including interviews, promotional videos, and case studies to showcase product features and client success stories. Manage digital marketing campaigns across LinkedIn, Facebook, Instagram, and industry forums to generate qualified leads. Coordinate with the CEO and product team to align messaging with company goals and market trends. Design and implemented promotional events, webinars, and video interviews to engage target audiences. Monitor campaign performance, optimized strategies based on analytics, and maintained consistent brand presence across all channels.

Media, Marketing & Business Consulting for Brands Bridging Brazil & the U.S. What We Do: Branding & Positioning Digital Marketing (Google, Meta, LinkedIn Ads) Video Production & Creative Direction Copywriting & Scriptwriting SEO, Content & Social Media Strategy Event Production & Public Relations CRM, KPIs & Data-Driven Campaigns Selected Clients & Projects: Fintech & Business LenderSquared – Built brand presence through storytelling, product videos, and campaigns for an AI-driven lending platform. DealKeeper – Managed executive communications, investor decks, and special projects for a fintech startup. Brazil California Chamber of Commerce – Led marketing operations and launched the “Member Spotlight Series.” Moss Investments Ltd – Consulted on business, real estate, and brand expansion initiatives. Entertainment & Production Lionsgate & Legendary Entertainment – Supported post-production for Power Rangers and Amy Poehler’s Smart Girls. New York Film Academy & Good News (Feature Film) – Managed film budgets, crew coordination, and production logistics. 2G Digital, Hyphen Studios, SkyFly, VMI Worldwide – Streamlined workflows and reduced production costs through efficient project management. Los Angeles Brazilian Film Festival – Directed all digital campaigns and content strategy for festival promotion. CG Creative Studios & Techmer PM – Coordinated branded content and corporate events, from creative concept to final delivery. Hospitality & International Trade Janeiro Hotel (Brazil) – Drove 20% organic traffic growth through SEO and content strategy. Dining on 5th Restaurant Group – Designed marketing and events that boosted sales by $150K. American Trading International – Managed LATAM export communications and KPIs for global trade clients.

Develop and execute digital marketing strategies to enhance brand visibility and drive engagement. Manage social media platforms, including content creation, scheduling, and monitoring of interactions. Optimize website content and structure for search engines to increase organic traffic and improve rankings. Analyze digital marketing metrics and generate reports to assess campaign performance and ROI. Coordinate with creative teams to produce engaging digital assets such as graphics, videos, and blog posts. ● Enhanced budget efficiency and identified growth opportunities by analyzing digital marketing metrics to measure success. ● Boosted brand awareness and customer interaction by developing compelling content for social media, websites, and emails. ● Achieved lead generation and optimized online campaign performance by overseeing Marketing department and focusing on Google Ads, Facebook Ads, and LinkedIn Ads.

• Represent 2G as the point of contact for clients • Manage and track projects across various platforms and services for multiple clients •Lead validation for compliance, data quality and targeting specifications (aka “filtering”) •Client reporting including data visualization and writing executive summaries •Lead delivery into custom client platforms, troubleshoot and solve lead delivery issues with support from Platform Lead •Troubleshoot and solve any reporting

Served as the primary point of contact for all inbound and outbound communications for a high-level literary manager-producer, handling tasks such as coordinating schedules, note-taking, rolling calls, and deal/payment tracking. Exercised sound judgment and business acumen to ensure relevant meetings were scheduled in a timely manner, contributing to efficient workflow and communication. Conducted project analysis and created comprehensive lists of directors, writers, and actors for various projects in development. Provided verbal and written feedback on drafts and dailies when requested, supporting projects in production with constructive insights. Assisted clients by organizing meetings, Zoom calls, and tracking client deals, incoming revenues, and their preparation and shooting schedules, including transmission dates for episodic work and launch dates for films. Developed awareness and communicated timely about important personnel changes and developments in the industry that could impact client business and production projects.

Support planner with forecasting, managing saleable & non saleable orders. Create and track purchase orders. Communication to field teams, manage and respond to field requests. Sales and forecast analysis and reporting. Manage retailer product setup forms. Submit visual merchandising creative requests and liaise with VM leads to track timelines and ship dates.

- Creating and managing a budget for all production costs and expenses. - Hiring crew for the project. - Scheduling all tasks within the video production process. - Locating, checking, and booking shooting locations.

• Organize BCCC's communications efforts, pipeline and deliverables; • Help create communications guidelines to support Chamber’s initiatives; • Support the Committees' chairs and staff to effectively communicate the group activities, projects and efforts; • Help organize and deliver the recently launched Member Spotlight Series of interviews • Identify and recommend areas to improve communications operation and efficiency; • Research, recommend and implement new communications directives for BCCC’s growth; • Research and recommend marketing and development initiatives; • Track and report communications efficiency and other key performance indicators.

• Exposure to Entrepreneurial Business Creation, Real Estate Development and generational wealth creation; • Review of prospects business plan for sustainability; • Encouragement of new business’ and the entrepreneurs associated; • Business analysis and suitability of concepts; • Review of online listings and leads; • Phone calls and face to face meetings with prospects.

● Helped with a variety of production-related elements, including building props and sets or labeling and organizing costumes. ● Unload lights, stands, and other necessary production equipment. ● Escorted actors and actresses to and from the set and assist with crowd control. ● Managed paperwork, including copying and distributing necessary scripts, collecting agreements and time sheets, and delivering contracts.

Engage, and manage key stakeholders, identify benefits and actions to achieve program goals, achieve synergy by aligning corporate strategy and program management, build and unite project teams towards a common goal, embrace change and maintain adaptability, motivate and unite the program team, proactively identify, evaluate, and manage risks, and establish and adopt an appropriate program governance framework.

Marketing & Business

journalism