Natalie Ryan

Lead a global team of 45 across marketing operations, campaign execution, performance analytics, and systems Oversee the full martech ecosystem supporting demand generation, ABM, lifecycle marketing, and go-to-market infrastructure Partner cross-functionally with Sales Ops, Finance, Customer Support, and IT to align campaign strategy with revenue goals and pipeline targets Drove 36% YoY growth in marketing-sourced pipeline and booked revenue by improving segmentation, lead flow, and attribution Elevated visibility into funnel performance and marketing contribution through standardized reporting and strategic alignment Support marketing planning, budgeting, forecasting, and GTM execution at global scale

Rejoined RingCentral to lead the design and execution of global lead management architecture, including segmentation, enrichment, routing logic, and funnel analytics Served as the operational bridge between marketing and revenue operations, enabling scalable pipeline acceleration and sales productivity Took over as Head of Global Marketing Operations in Nov 2023, expanding scope from customer data to full-funnel execution, campaign operations, analytics, and platform governance

Joined to support 8x8’s revenue operations transformation and early-stage GTM planning Partnered with executive leadership on forecasting strategy, performance analytics, and sales operations alignment Began building operational foundation for full-funnel reporting and campaign ROI Recruited back to RingCentral to take on a global marketing operations leadership role

Highly focused on the systems, processes, and tools to improve efficiency, create process, and drive revenue for four major segments in a global technology company. Executing strategic initiatives for our Business Development, Sales Development, Account Management, and Mass Market teams. Focused on: Lead Routing Optimization Account Based Marketing and Sales strategic initiatives Business Development data, processes and acceleration Tool implementation (aligning with business goals) Liaison with marketing for sales processes and adoption of marketing strategic efforts Gainsight project planning

As a Signature Account Manager my role was to manage the relationships, both in sales as well as project management and training, for over 486 accounts located across the globe. Working primarily with businesses of 50+ employees, the focus was on B2B sales and expansion. On a day to day basis I managed campaigns to farm and grow business accounts, identify growth opportunities, and support companies in their UCaaS solution. • Consistently over 100% in monthly quota with an average of 115% in quota sales • Consistently top in sales team • Build relationships, provide presentations and training, and support over 486 customers worldwide • Identify sales opportunities that are appropriately suited for our UCaaS solution • Manage projects for expansions of over 50+ employees to effectively and efficiently roll out software licenses across multiple locations • Cultivate new business and maintain strong customer base

Managed federal government contracts across agencies including the DoD, VA, IRS, and GSA, supporting accessibility, compliance, and security requirements Provided strategic insights into spend optimization, usage trends, and revenue forecasting to drive renewal and expansion Acted as primary liaison for contract adherence, performance reporting, and procurement compliance Built trusted stakeholder relationships by delivering clear, data-driven guidance across highly regulated, complex accounts Supported long-term contract growth by aligning internal reporting with agency needs around security, accessibility, and fiscal accountability