Natalia Potter

- Lead Product Development projects from definition through completion and keep stakeholders informed the entire way - Ensure documentation is organized and maintained throughout the length of the project - Establish and maintain relationships with external product vendors - Work closely with Product Manager to identify and resolve issues as they arise - Organize and track all communications between external vendors to ensure product timelines are met - Facilitate and communicate project changes to ensure all parties are informed - Work cross functionally with other departments to ensure all project deliverables are met

- Built and develop project management systems to help monitor project status, prioritize and track deliverables, and manage project timelines

- Managed reorganization project of four online stores, identified process improvement opportunities and increased sales performance by 126% within 11 months. - Conducted market research and launched 14 new products within one year, which took the leading positions and represented 55% of all sales. - Implemented an evaluation system for products and advertising efficiency that promoted cost reduction by 60% and improved ROAS from 162% to 505% within 6 months. - Conducted sales and inventory analysis (B/I, SAP, Tempostar) and reported on project status and risks. Established profit and loss reports and forecasts for CEO’s monthly meetings. - Monitored listing performance, profitability, analyzed site metrics and related data to identify improvement opportunities for merchandising and the user experience. Increased average customer transaction amount by 53%. - Built and maintained relationships with domestic and international vendors, negotiated business terms and decreased MOQ by 75% with one of the main suppliers. - Facilitated bi-weekly project team meetings, presented project status reports and goals, developed monthly action plans, distributed assignments within team members and guided resource allocation to ensure tasks completed on time and within budget.

- Led 2 product development projects through initiation, planning, execution and closing phases. - Partnered with domestic and international suppliers, negotiating trade terms to optimize inventory expenses, prepared monthly products turnover reports. - Analyzed and ran daily and monthly sales and inventory reports, team members performance reports. - Attended domestic and international trade shows for product selection and market research, identified opportunities and established 30 new development project offers.

- Coordinated a project to update an existing product, boosted the total sales by 84% year-over-year. - Led the OEM project during whole life cycle with the customer’s order of 20,000pcs. Collaborated with the project stakeholders including sales and design teams, foreign contractors, customers. - Assisted the Project Manager in 5 product development projects by preparing project plans, statements of work, project schedules (Gantt charts), cost-benefit analysis. - Formulated long-term strategies, conducted competitor and market trend research. Organized company’s participation in one international show and cooperated on domestic trade shows to discover new business initiatives. - Tracked project status through communication with foreign contractors, ensured timely production within project scope and budget, conducted factory pre-inspections.

- Managed and developed relationships with customers and suppliers from Russia and Mongolia, consulted on Japan-Russia import/export business, negotiated trade terms, accompanied partners on business trips to Japan. - Created and prepared product quotations, presentations and international shipping documents (PI, PL, BL) in accordance with the requirements of Japanese and international laws. Translated products materials, catalogs, business documentations. - Arranged and coordinated the business trips of the company’s CEO, employees, business partners and government representatives from Japan. Interpreted during the business and government meetings, cultural events and international trade shows.

- Consulted potential customers on Japan-Russia import/export business, accompanied partners on business trips to Japan. - Created and prepared product quotations, presentations. Translated products materials, catalogs, business documentations. - Arranged and assisted the business trips of the company’s CEO, employees, business partners and government representatives from Japan. Interpreted during the business and government meetings, cultural events and international trade shows.

Selected by the Shimane Prefecture (Japan) Government Administration to participate in Internship program for young specialist. Following the results of internship program, hired to work in company’s representative office in Russia. • Researched the specifics of export and import business, translated documentations and interpreted during meetings and events, consulted customers on import/export business.

- Translated various business documents, contracts, catalogs, products descriptions (Japanese/Russian, English/Russian) - Interpreted during business meetings, cultural events, tourism groups, govenment agencies (Japanese/Russian).

- Performed a variety of fulfillment duties such as pulling customer orders, checking orders, packing/assembling orders, and labeling packages. - Managed customer service communication. - Translated various product materials, business documentations from Japanese to Russian. - Corresponded with suppliers in Japan. - Analyzed sales and created procurement plans, marketing campaigns.

Teaching Japanese language to kids (age 7-16), students and adults.