Naquita Pastor

I lead and execute all branding, marketing, and growth initiatives for True Care, POD Health, Andrea’s Angels, and the True Care Caregiver Certification School. My role blends strategic leadership with hands-on execution across digital, traditional, and operational marketing to drive measurable business growth. Strategic Growth & Leadership - Directed complete rebrands for all entities, building unified, modern identities that connect with patients, caregivers, and partners. - Launched new programs including virtual care, mobile clinics, CHI, ILST, and the Caregiver Certification School, driving 20%+ year-over-year revenue growth. - Built integrated go-to-market strategies that align marketing, sales, and operations to accelerate lead generation and retention. Marketing Operations & Analytics - Established CRM architecture, attribution systems, and UTM tracking for full-funnel visibility and data-driven optimization. - Manage the marketing P&L, improving ROI by optimizing LTV, CAC, and CPA across digital, print, and community campaigns. - Designed Salesforce dashboards linking marketing performance directly to sales outcomes. Digital Marketing & Brand Experience - Oversee Google Ads, Meta, and LinkedIn campaigns that outperform industry benchmarks. - Lead email and SMS automation in HubSpot, Salesforce, and Mailchimp to nurture leads and improve conversions. - Direct all creative, signage, and collateral initiatives, including the centralized branding store (ProShop) for efficiency and consistency. - Manage a high-performing team across design, SEO, and digital marketing to deliver cohesive and measurable brand growth. By merging creativity, analytics, and operational excellence, I’ve turned marketing into a revenue engine—driving growth, brand distinction, and long-term value across True Ventures Group.

I led a range of strategies for brands across Europe, North America, and Africa in sectors such as e-commerce Health and Wellness, Lifestyle retail, Edtech, SaaS, beauty, fashion, and Autotech. Key achievements: *Holistic Multi-Channel Marketing: Orchestrated comprehensive marketing plans, integrating SEO, SEM, social media, and paid advertising with a focus on diverse international markets. *Efficient Budget and Team Management: Managed budgets and teams for PPC and email marketing, exceeding profit targets and ensuring peak performance. *Event Management & Client Engagement: Led high-profile events and activations, partnering with financial clients like Wesbank, EOH, and Nedbank. *Customer Growth Strategies: Implemented targeted campaigns for customer acquisition, growth, and retention. *Innovative Content and Data Analysis: Directed creative content and leveraged data analytics for informed decision-making across various platforms, including social media and Google Ads. Focused on driving brand growth and engagement, my role combined creative innovation with strategic foresight across multiple international markets.

At ByzFunder, I am behind the inception and evolution of the marketing department, crafting and executing the entire marketing strategy in an environment where it was previously nonexistent. My leadership was instrumental in ByzFunder's achievement of being listed in the Inc.5000. My role encompassed: *Strategic Brand Development: Established ByzFunder's tagline "Fast.Simple.Secure," authored comprehensive brand guidelines, and led the branding and website creation for the sister brand NanoFi. *Digital Platform Innovation: Executed a full-scale revamp of the ByzFunder website and implemented an interactive chatbot, enhancing user engagement and support. *Integrated Marketing Campaigns: Managed and executed seamless digital marketing strategies, including SEO, SEM, and CRM integration with HubSpot and Salesforce, to create a unified brand experience. *Event Management and Public Relations: Created all event marketing materials and spearheaded PR campaigns, securing a notable speaking engagement for the CEO and elevating the company's profile in the industry. *Content Creation and Creative Direction: Directed end-to-end content marketing, from website copy to email campaigns, utilizing analytics for strategic engagement and higher conversion rates. I established and steered ByzFunder's marketing direction, laying a solid foundation for its market growth and industry recognition.

Headhunted to establish and lead the Global Digital Marketing Department across key regions: Europe, North America, Asia, and Australia. Key contributions: *360 Strategic Planning: Pioneered departmental roadmap and budget forecasting, aligning with global marketing objectives. *Impactful Healthcare Campaign: Executed a high-ROI campaign, transforming a $3,500 investment into 50 SQLs valued at $1M, leveraging integrated consumer experiences. *Brand Uniformity Across Continents: Directed brand strategy and cohesion across platforms, including social media, email marketing, SEO, SEM, Google Ads, Chatbot development, and content marketing. *AI Recruitment Brand Launch: Launched Nebula, an innovative AI recruitment technology brand, managing end-to-end branding and website development. *Global Press Engagement: Orchestrated a significant press release featured on Times Square Billboard, achieving coverage in top-tier publications like SIA, CNBC, and WSJ, significantly boosting brand visibility. In this role, I was instrumental in crafting and executing comprehensive digital marketing strategies, enhancing brand presence across diverse international markets.

Though my time at Virgin Active was brief due to my move to NYC in March 2020, my impact was substantial and lasting. Within just three months, I achieved the following key milestones: *Strategic Inbound Marketing Leadership: I led the inbound department of this global brand, successfully transitioning all agency work in-house. This strategic move not only streamlined our marketing processes but also resulted in significant cost savings of R2.4 Million annually for the company. *CRM Strategy and Content Innovation: I revamped the CRM strategy, focusing on tailored content creation. This initiative dramatically improved customer engagement, skyrocketing our email open rates to 63%, a 24% increase from the previous agency-managed rate. *Partnership and Communication Management: I managed vital relationships with lifestyle and sporting partners. My role involved crafting targeted communications to corporations and consumers, effectively promoting the National Sporting teams and their associated brands. In my brief tenure, I demonstrated swift adaptability and strategic acumen, leaving a lasting impact on Virgin Active's marketing effectiveness and brand strength.

At Titan Digital, pre-acquisition by Roobix, I lead the content marketing division, synergizing team dynamics and spearheading omnichannel content initiatives across the Beauty, Lifestyle, Manufacturing, Trade, and Design Industries in Australia. Key highlights: *Strategic Leadership: Orchestrated a paradigm shift in content operations, leveraging robust analytics and qualitative insights for optimal content resonance. *Omnichannel Content Mastery: Pioneered integrated content frameworks across ATL and BTL, enhancing brand narratives through diverse media including podcasts, SEM, and EDM. *Data-Driven Decision Making: Employed advanced analytics for actionable insights, driving content efficacy and ROI. *Brand Positioning & Messaging: Curated compelling brand stories, fortifying our value proposition and market positioning. *Budget Optimization: Agile budget stewardship, aligning fiscal resources with strategic content deliverables. *Talent Cultivation: Fostered a culture of continuous learning and professional development, amplifying team capabilities and individual growth. In this role, I was instrumental in escalating Titan Digital's market footprint, leveraging cutting-edge content strategies and digital innovation.

In my role at PrimePixels, a UK-based agency, I led a diverse team of five digital marketers, managing cross-continental campaigns for North American, European, and African beauty, lifestyle, health and wellness, and food services brands. My responsibilities spanned FMCG, B2B, and B2C sectors, with a focus on: *Strategic Campaign Development: Executed end-to-end digital marketing strategies, blending creative concepts with analytical insights for international markets. *SEO & Google Analytics Proficiency: Enhanced global online visibility through targeted SEO practices and expert utilization of Google My Business and Tag Manager. *Content & Paid Media Oversight: Directed content creation and managed Paid Media across platforms like Facebook, Instagram, and Unbounce, tailoring to diverse regional audiences. *Analytical Reporting: Conducted A/B testing and employed FB Business Manager for comprehensive performance analysis and strategic adjustments. My tenure was marked by a commitment to crafting and executing sophisticated digital strategies, driving brand engagement, and achieving business goals across multiple international markets.

In my capacity at Media 24 Magazines, I was responsible for marketing across five key titles in fashion, beauty, and lifestyle sectors, including FAIRLADY Magazine, Home Magazine, Ideas Magazine, and LOSE IT! My notable achievements encompass: *Orchestrating all magazine events, forging successful advertising and branding partnerships with renowned beauty brands such as Issey Miyake, Guerlain, Lancôme, Elie Saab, La Prairie, Nuxe, Clarins, MorrocanOil, Thalgo, Thierry Mugler, and Shiseido. *Creating and curating engaging marketing editorial coverage for a diverse range of beauty, lifestyle, and fashion brands, enhancing their presence in digital and print formats within Women's Magazines. *Strategically positioned covermounts and magazines in retail settings according to planograms, significantly improving visibility and sales and contributing to a remarkable increase in circulation by 40,000. *Generating compelling digital marketing content and securing high-value competitions and sponsorships, effectively boosting brand exposure with a total annual value of R2 Million. This role involved a harmonious blend of creative marketing strategies, retail insights, and effective brand collaboration, leading to marked brand visibility and audience engagement growth.

In my role at Beauty Bulletin, I managed influencer marketing campaigns for a wide array of esteemed beauty brands, including Dove, The Body Shop, Maybelline, Shiseido, Avon, Sally Hansen, Justine, Rimmel, Essence, Ponds, Garnier, Celebrity Fragrances, and Schwarzkopf Hair. I was responsible for developing and executing social media strategies that significantly increased brand visibility and engagement, resulting in a remarkable 30% growth in social media following within six months. Additionally, I effectively managed and maintained relationships with media contacts and influencers, securing placements in top-tier outlets and driving a 20% increase in media coverage.

Editorial Management: Business Specialist Writing and Reporting Research: Dissertation: The media's role in educating citizens about environmental issues.

Completed my National Diploma at The Cape Peninsula University of Technology. The course included online media, Radio, Photography, TV Production, News writing, English, Afrikaans, Investigative Journalism, Media law, Political science, Business Economics, and Information processing.