Nada Elbarouny

• Lead and execute comprehensive strategies across all social media platforms. • Responsible for planning, creating, and moderating content. • Managing end-to-end social media campaigns tailored to specific objectives. • Developing strategic content calendars, executing brand-aligned campaigns, and ensuring continuous engagement with our target audience across platforms like Instagram, TikTok, Snapchat, LinkedIn and X. • Contribute to website development by creating user-centered wireframes and coordinating improvements for performance and experience. • Handle graphic design tasks using Adobe Illustrator and Photoshop, and write high-quality content in both Arabic and English. • Have hands-on experience in SEO, using best practices to optimize online presence and boost search visibility. I also manage performance analytics and KPIs, evaluating results to improve strategy and report progress. • Create editorial calendars and syndication schedules.

• Generate, edit, publish and share daily content that builds meaningful connections and encourages community members to take action. • Create editorial calendars and syndication schedules. • Social channel management: managing the company’s presence on various social networks, such as Facebook, Instagram, Twitter, Snapchat, Whatsapp channel and LinkedIn. • Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification. • Moderate all user-generated content in line with the moderation policy for each community. • Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information. • Collaborate with other departments (customer relations, sales etc) to manage reputation, identify key players and coordinate actions. • Campaign planning and execution: devising campaigns that promote product launches or seasonal sales events on social platforms; playing a pivotal role in developing social media strategies for growth. • channel optimization: using various social media management tools to ensure posts are optimized for maximum reach; regularly testing new strategies for community engagement. • Stay up-to-date with social media algorithms, trends, and best practices.

• Research on industry-related topics. • Create various content types (videos, articles, infographics) with relevant tone and style, adhering to the respective style guides. • Utilize various digital publishing platforms to create structured drafts. • Target content to specific audiences and focus on trending topics. • Incorporate blog and social media posts in both websites and social media platforms like Facebook or LinkedIn. • Conduct keyword research and employ SEO best practices to optimize content. • Create and distribute marketing copy to advertise our company and products. • Identify customers’ needs and recommend new topics. • Coordinate with marketing and design teams to illustrate articles. • Update our websites as needed. • Working on accounts (SHARP – AUTO SAMIR RAYAN – MONGINIE’S).

• Developed and wrote professional company profiles reflecting IETOS' vision, values, and service offerings. • Created marketing copy for exhibition brochures and event materials aligned with the company's brand identity. • Produced high-quality print content, including flyers, catalogs, and display materials for corporate use. • Wrote and structured website content across all main sections with a focus on clarity and user experience. • Translated complex technical and engineering information into accessible and engaging language for non-specialist audiences. • Collaborated with design and marketing teams to ensure visual and verbal alignment across all materials. • Conducted thorough language editing and proofreading to maintain high standards of accuracy and professionalism. • Maintained consistency in tone of voice and messaging across all written content.

• Engaged in social media marketing for youth activities, courses, seminars, and awareness campaigns. • Expanded knowledge in social media account management and audience engagement. • Assisted in strategizing and scheduling content to boost brand visibility. • Supported digital campaigns targeting youth empowerment and education.

G.O.L is a youth community dedicated to empowering, engaging and training young people so that they can become more qualified for the job market, G.O.L training field (Social Entrepreneurship, Career Development & Soft skills) tried to unleash Egyptian youth potential skills, to meet the market needs, to be a qualified competitive caliber, to have entrepreneurial thinking abilities to be business owner in the future, G.O.L has helped more than 8000 Egyptian youth till now and run more than 70 different training and have connection with more than 30 professional trainers in different fields. Worked as social media specialist and Graphic designer, in the other hand i was the Team Leader of Covering Social media youth activities in Us Embassy of April 2016.

• Participated in event coverage, including photography, videography, and live social media updates. • Created and edited written content and visual materials for social platforms. • Coordinated with team members to organize designs and ensure cohesive messaging. • Helped manage multiple social media channels to maximize outreach.

• Completed a 6-month internship focused on social media content creation. • Gained foundational skills in writing consistent content aligned with each brand’s unique identity. • Learned to maintain brand voice and visual style across social media channels. • Developed discipline in adhering to content calendars and brand guidelines.