Murli Moily

Digital-first integrated agency delivering brand, performance, and AI-led creative solutions. Select Brands - Amazon (Prime Video + miniTV), Hello Kitty, Warner Bros. Discovery, Disney Stories, Flipkart, Swiggy, TATA (Tanishq + Taneira), Akasa Air, Virgin Atlantic, UltraTech Cement, Dabur (Odomos + Odonil), IDFC FIRST Bank, Wildcraft - Took ownership of the agency's largest creative division and restructured it into a high-output, multi-market team, delivering brand systems, performance campaigns, and product design at scale. - Co-led creative strategy with Growth, Product, Content, and Technology leadership, bridging creative intent with business outcomes across 12+ active brands. - Deployed AI-enabled creative workflows and custom team building worflows across the team, resulting in 40% improvement in creative ROI, 30% productivity gain, and 30% faster delivery. - Built GOONDA's brand identity, packaging, and product design from scratch, contributing to AED 55M valuation and 30K+ unit sales within 6 months of launch. - Secured 10 retainers and 18 project engagements, generating AED 1.32M in agency revenue (FY 2024-25). - Led UI/UX for the Dubai RTA mobile app (UAE Government) and AlRayah Driving (Qatar).

Brand and performance agency focused on BFSI, IPOs, and enterprise systems. Select Brands - BPCL, Bank of Baroda, Adani Realty, Nippon Mutual Fund, Viceroy Properties, Ashar Properties, Sensodent, Roha Dychem, Lucky Laxmi - Helped shape the agency's creative direction alongside the founding leadership team, contributing strategy, pitching, and execution across BFSI and luxury real estate verticals. - Grew the agency's retainer base from 3 to 9 brands through consistent delivery and proactive client development. - Led branding and digital ecosystems for luxury real estate projects valued between AED 10M-67M per unit. - Introduced AI-enabled design automation, a shift that helped the agency win its first 3 industry awards.

Boutique creative agency specialising in FMCG, technology, and healthcare brands. Select Brands - Dolby India / Dolby SEA, ITC Personal Care (Savlon, Vivel, Engage), ITC Foods (Dark Fantasy), Dr. Reddy’s (Celehealth), IPL Fertiliser - Stepped into the ACD role after the Creative Director's departure, taking full ownership of the team and creative output without a handover. - Built and led a 12-member creative team managing end-to-end delivery across FMCG and healthcare brands. - Doubled the agency's retainer base from through pitches, stronger client relationships and a more structured approach to creative quality and output.

- Managed end-to-end creative delivery across FMCG and healthcare accounts, earning the trust that led to the ACD promotion when leadership changed. - Co-led the award-winning 'Vivel Voice of Art' campaign: 70M+ reach, 2.6M views, 550+ UGC entries, and 7 industry awards within a lean AED 100K budget.

Full-service digital agency specialising in BFSI, FMCG, and automotive brands. Select brands: ICICI Bank, Kotak Life Insurance, Aditya Birla Insurance, Home First Finance, IndoStar Capital Finance, Saffola, ABInBev, 2baconil, EcoVero, Fanatic Sports, Infinity Motors (BMW, Aston Martin, MINI, Ducati), Meru Cabs - Built my foundation in brand craft, campaign thinking, and client management across premium and mass-market brands. - Conceptualised #12WeeksNot12Months, India's first mobile lung-capacity test campaign: 5M+ impressions and 21,500 tests in 6 days. - Achieved 100% client retention for four consecutive years across major brand accounts.

Freelance creative practice across brand, digital, and motion design. Select brands: MTV Roadies, Colors TV, SAB TV, Godrej Properties, TATA Realty, TATA Sampann, Fabelle (ITC), Gowardhan Ghee, Fevicol, Parachute Jasmine Oil, Livon, Kaya, Neiman Marcus, WaterSki World (USA), Force Motors, Perfios - Delivered 30+ brand projects across FMCG, retail, media, and entertainment - Produced award-winning case study films