Muhannad Arafat

-Lead marketing strategy for the online community and activities -Creation & execution of Email-based marketing campaigns for different user journeys. -Optimize audience persona for marketing campaigns. -Manage the team and stakeholders to create different types of content along with the marketing communication strategy. -Set and implement social media and communicatios strategies. -Organize e-commerce and digital events to build community and boost product awareness and generate leads. -Led the development and executions of marketing messaging, branding identity and community tone of voice. -Support community activations around product launches. - Manage and excuse marketing production (such as influencers deliverables, UGC’s, Website Upgrades, E-mail & SMS visuals and Branding materials). - Handling local events management.

As a Senior Graphic Designer with over ten years of experience, I focus on advertising, branding, and visual design, providing creative solutions that elevate brand identities. My experience spans multiple industries, and I am passionate about generating great images that connect with audiences. I am available for freelancing assignments and also provide event identity coordinating services, which provide consistent brand experiences from concept to execution.

Designing a user-friendly e-commerce (eShop) website and developing its customized mobile version to facilitate dealer-to-dealer transactions for buying and selling services and devices online. Emphasizing a seamless UI/UX experience with prototyping and collaborating remotely with an international team of developers and researchers.

- Lead a team of 4 designers by delegating tasks, evaluating individual contributions, and assessing overall team performance. - Supervise all design team activities, including brochures, branding, videos, social media content, and motion graphics. - Managing with the team the use of images, typography, colour, and other design elements. - Collaborate closely with the design team and other departments to enhance creative outcomes and elevate presentations. - Presenting design concepts and progress phases to clients. - Review and approve design concepts to ensure quality standards and project goals. - Provide clear direction and detailed briefs to guide the design team throughout the project cycle. - Conducting brief training sessions throughout the week to ensure the team remains up to date with Adobe software and to enhance their proficiency and skill levels. - Prioritize and manage multiple design projects, ensuring alignment with specifications and deadlines. - Manage the distribution of project workloads to ensure efficient and timely execution. - Staying up to date with industry trends and emerging technologies.

- Launching a successful advertising campaigns by creating creative and excellent design visuals. - Working hand in hand with digital transformation team to enrich the digital journey (UX/UI) for ZainJO Application and the eCommerce platform (Zain eShop & Website). - Developing creative graphics that simplified complex messages. - Helping to ensure that design projects are consistent with the brand and vision of the company. - Responsible for generating visual concepts in response to product manager briefs. - Responsible for managing design projects and timelines, ensuring that projects are delivered on time, and to a high standard of quality. - Responsible of preparing product ads by creating the visual ideas. - Working closely with the production team and assisting with visits to the print houses if needed. - Ensuring a high standard of visual execution across all media and campaigns. - Visiting site locations to determine the perfect positions for branding elements. - Reviewing the work of designers and providing direction and feedback.

- Working with product owners complex briefs and turn them into a visual designs. - Responsible of having briefs meets the marketing department deadlines. - Responsible of preparing product print material for events & conferences. - Responsible of attending outsource meetings with collaborators for branding purpeses. - Working closely with the production team and assisting with visits to the print houses if needed. - Working with both media and social media teams for digital and print material. - Attending events to make sure all branding material in clear and apparent. - Visiting site locations to determine the perfect positions for branding elements. - Responsible for mentoring and training junior designers, providing guidance on design principles, software tools, and project management.

- Responsible for leading design projects from start to finish, working closely with team members to ensure that the design meets the marketing department needs and goals. - Distribute tasks to employees & provide them with clear briefs. - Responsible of keeping each brief meets the marketing department deadlines. - Responsible of preparing product print material for events. - Developing product packaging designs according to the local specifications. - Working closely with the in-house printing department. - Developing die cut product preview stands for company showrooms. - Attending events to make sure all branding material in clear and right position.

- Responsible of creating print material for Saudi Binladin construction sites. - Responsible of company brand image and prepare events & conferences branding material. - Working closely with the in-house printing department. - Preparing material and elements for production team. - Attending outsource meetings to understand client inquiries clearly.