Mugdha Bhagchandka

I began my career in an entirely different space, having grown up in a family of entrepreneurs where I was encouraged to find my own path and earn my place. I started out in furniture manufacturing, building a business from the ground up, learning early on what it means to work with intent rather than entitlement. Over time, I realised that what truly motivated me was creating businesses that people could connect with on a human level. That belief led me to co-found AAFPL, a growing house of brands built around one core idea: creating moments of delight through food. One of our earliest brands, MOM (Meal of the Moment), was born from a simple insight: convenience doesn’t have to come at the cost of comfort. The goal was never to create just another instant food product, but to deliver meals that feel familiar, thoughtful, and rooted in everyday life. As the company evolved, so did our ambition. We expanded our portfolio with GIMI GIMI,, and continue to build brands that are united by quality, authenticity, and a deep respect for the people who consume and create our products. Today, we are intentionally shaping AAFPL as a house of brands that balances scale with soul. Across everything we build, the focus remains the same: food that fits into real lives, created by teams who care deeply about doing things the right way.