Mourad Himmi

Recently joined Optimize IS, the go-to systems partner for scaling businesses with no-code solutions and the winner of Airtable Partner of the Year for both 2024 and 2025. In my role, I design and implement scalable Airtable systems that streamline workflows, reduce manual work, and provide greater visibility across teams.

▶ Analyzed existing workflows and identified inefficiencies in automation processes. ▶ Debugged and optimized Make.com automation workflows for social media posting, client management, invoicing, and performance tracking. ▶ Structured Airtable databases, added calculations, and improved data tracking mechanisms. ▶ Enhanced SPP integration to streamline client management and notifications. ▶ Automating email workflows ▶ Implementing invoicing and payroll automation to reduce manual workload. ▶ Developing dashboards for tracking sales performance, AOV, churn rate ▶ Fixing webhook issues and reconfigured Make.com modules to improve automation reliability. ▶ Providing ongoing support and documentation for future workflow maintenance

⭐⭐⭐ Top-Rated Plus ( Among Top 3% performers on Upwork ) No-code/Low-Code AI Automation Consultant on Upwork 🚀 Helping businesses scale smarter with AI-powered, no-code automation As a business automation consultant, I help teams eliminate busywork, streamline data workflows, and connect tools using no-code and AI. Over the past 3 years, I’ve built 300+ automation workflows and integrated 50+ APIs to help SaaS companies, e-commerce brands, and marketing teams scale operations with precision and speed. 🧠 Core Focus Areas: Airtable Architectures: Relational base design, Interfaces, automation, synced tables, scripting, and permissions Make.com Power Workflows: Scenario logic, routers, aggregators, iterators, error handling, and high-volume ops (1.5M ops/month managed) N8N Systems: Self-hosted & cloud setups, custom code nodes (TypeScript/Python), OAuth flows, retries & monitoring API Integrations: REST, GraphQL, Stripe, Salesforce, Supabase, Pinecone, Shopify, LinkedIn, Google Maps, and more AI-Augmented Automation: GPT-4, LangChain, Claude, OpenAI Assistants, autonomous agents, RAG pipelines Dashboards & Alerts: Slack, Google Sheets, Notion, SMS, email, Data Studio, Tableau 🚀 Signature Projects: AI Instagram Sentiment Tracker → Real-time brand insights using Apify, N8N, GPT-4, and Pinecone – eliminated manual review Work Submission Hub → 40% time saved and 100% publishing consistency via Airtable + Make.com Stripe Churn Radar → Reduced churn by 12% in 60 days using Make, GPT-4, Airtable, and HubSpot WordPress Page Factory → Scaled to 1,000 SEO pages/day via Airtable CMS + Make.com + WP REST API LinkedIn Content Engine → Automated daily on-brand posts via GPT-4 + N8N + LinkedIn API 📌 Approach: Airtable as a single source of truth N8N for advanced branching & logic Make.com for scalable execution API & webhook fluency across platforms

Founded and led a specialized agency focusing on assisting diverse businesses with innovative digital marketing strategies. 🚀 Developed and executed personalized marketing strategies covering web design, SEO, SEM, social media, and data analysis. Led a team of 7 professionals, providing training, guidance, and supervision. 📊 Defined key performance indicators for digital marketing products/projects and monitored their success. 🎯 Notable achievements include: Innovative digital campaigns for Sapress Logistics & Services resulting in a 30% increase in Lead Generation. 💼 Data-driven content strategy for Dalia Corp, resulting in a 570% increase in engagement and tripled follower base. 📈 Successful digital presence launch for Rafiia brand, positioning it as an expert in bakery products. 🥐 Strategic digital marketing overhaul for Nexans, achieving a 40% growth in qualified leads on Facebook and significant brand authority increase on LinkedIn. 🌟

Managed operations for Acima for BIM at the central level, including volume, promotional plans, and negotiations. 💼 Coordinated commercial and marketing actions internally and locally with key account management teams. 🤝 Co-lead the negotiation of Joint Business plans between Acima & P&G securing a significant increase in P&G in-store fundamentals @ Acima stores. 💡 Notable achievements include: Achieved a 12% increase in revenue for Acima and 8% for BIM during the 2017/2018 fiscal year. 📈 Increased market share to 42% from 39% in 2016/2017. 📊 Implemented local strategies resulting in the highest in-store fundamentals score for Acima compared to all other banners. 🌟

Managed modern trade clients in the South East, West, and Casa Sud regions. Implemented and monitored P&G marketing standards at local modern trade partners. Utilized data analysis to optimize marketing strategies and drive sales growth.