Morgana Rodrigues

● Professional specialized in Market Intelligence, with a degree in Business Administration and over 5 years of experience in the field, working in large national and multinational companies, with emphasis on the healthcare, technology, and free energy markets. ● Expertise in optimizing commercial processes, analyzing and managing performance indicators (KPIs), sales strategic planning, and implementing tools like CRM and management dashboards to drive results. ● Solid experience in managing sales pipeline and forecast, analyzing revenue metrics and budget, as well as structuring strategic reports to support executive decision-making. ● Strong involvement in measuring and managing commercial campaigns, segmenting audiences for trial actions, and providing strategic insights to maximize growth opportunities and revenue increase. ● Skill in mapping and optimizing the key business drivers, promoting integration between sales, pre-sales, marketing, products, and offers teams for continuous improvement and accelerated growth. ● In-depth knowledge in preparing management reports, tracking performance indicators, and supporting top management with strategic analyses, executive presentations, and recommendations for decision-making. ● Highly capable professional to perform in dynamic and challenging environments, with a focus on operational efficiency, process organization, team development, and achieving strategic goals. Organized, responsible, flexible, and results-oriented. Keywords: Market intelligence, commercial strategy, sales operations, commercial excellence, process optimization, performance indicators, KPIs, results analysis, strategic planning, CRM, process automation, sales funnel, sales forecasting, data analysis, audience segmentation, revenue generation, accelerated growth, continuous improvement, commercial training, management dashboards, performance analysis, market analysis, strategic communication, client relationships, team management, interdepartmental integration, decision-making, S&OP planning, pipeline management, consumer behavior analysis, executive reports, campaign management, operational efficiency, commercial leadership, strategic results.