Moni Mala Mohanty

Formulated and executed account-specific sales and marketing strategies to drive annual sales revenue of more than 1.8 cr. for a wide product range viz., Hotel Accommodation, event management, and Co-working spaces, including the development of sales forecasts, pipeline strategies, and gaining long-term service commitment from assigned accounts.

Served as a key member of the executive team charged with formulating strategic direction and devising business development initiatives consistent with the overall strategy. Cultivated business partnerships, built a successful pipeline and created new sales opportunities including three new large-scale clients.

Primary Objective: Generating leads through cold calling and enrolling construction professional on the online portal Other Activities: • Initiated the promotional activity of the startup in online medium • Deciphered the possible target reach of online and offline marketing ads in a highly fragmented market • Formulated marketing strategies by tracking the promotional activities and visibility of brands in construction industry

*Capstone Project Brand Proliferation & Consumer Loyalty of the L’Oréal Group - Investigated the competitive pricing interaction amongst various brands of the L’Oréal Group and analyzed the consumer loyalty towards the brand, focusing on the effect of brand proliferation. - Derived the key influencing factors and their correlation that affect the consumer behaviour towards the subsidiary brands. *Other Activities: - Debugged the complexity of consumer behaviour by conducting a market survey on 'the preference of Cadbury chocolates over LuvIt (a Godrej Brand)'. - Consummated digital marketing skills in a workshop conducted by Dijma. - Studied the liquidity position of Titan with different tools and techniques such as Ratio Analysis, Funds Flow Statement, etc and carried out the valuation of the company.