Mónica R. Parra Menchaca

Reporting to CEO Mexico. In charge of Controllership (Accounting, Taxes, AP, AR, Treasury) and FP&A for 7 legal entities, in two offices (Mexico City and Monterrey). Accomplishments: 30% DSO & DPO improvement in 6 months, 100% VAT retroactive recovery of past 3 years (USD ~900k), achieved full Tax compliance for all entities in 9 months (zero open requirements), negotiated savings of more than 46% in consultancy fees

Reporting to Finance Director Latin America and CEO Mexico. In charge of Controllership (Accounting, Taxes), FP&A and Business Intelligence areas. Critical collaboration in Strategic Planning, Fraud prevention, Treasury and Commercial Partnerships. Accomplishments: EBITDA improvement of ~45% vs. Plan (Yr. 2023), optimization of payment methods, month close processes streamlining including Forecast accuracy, legal and regulatory alignment, SG&A Savings >15% YOY. Employee NPS-100% in Finance area.

Reporting to CEO México and VP Finance (Latin America). In charge of Controllership (Accounting, Taxes, AP, AR, Treasury), FP&A, Internal Control and Legal for three legal entities in Mexico. Accomplishments: SG&A Costs Reduction (5-10%), processes streamlining and automation (Lean, billing interfaces, electronic vs. paper disbursements, paper-less flows), DSO improvement 40% YOY, collaboration in development of new business, legal and regulatory alignment. Improvement in team satisfaction survey +10pp YOY. Actiing CEO in Sep 2021.

Reporting to CEO México and Global CFO (Barcelona, Spain). Responsible for Accounting & Taxes, Controlling & Treasury, Fraud Prevention, IT and Legal areas for two legal entities in Mexico. Accomplishments: Collaborate with other areas to exceed financial target YOY (+10% EBITDA), Fraud Management to keep related KPI’s under average industry levels (better +100%), Design and execute cost saving initiatives (10% on Capex, 5% Savings on Opex), 150% Optimization of Accounts Payable lead times, outstanding results in work climate survey (best overall): Improve turnover rates to less than 5% last year.

Responsible for Accounts Receivable, Accounts Payable, Treasury, Accounting, Taxes, Supply Chain and IT. Reporting to Country Director in Mexico and Finance Director in Houston, TX. Accomplishments: Increase cost savings and avoidances by more than 200% versus previous year, support the company in tax and labour matters alignment, optimization of working hours and deadlines for Reporting schedules by 30% vs. previous year. Improve forecast accuracy (from 40% to 5-10% variation) and timeliness after the implementation of a new planning model in 2014. Full collection in 2015 and 2016 from PEMEX accounts.

Reporting to Regional Director/Mexico and Division Controller. Responsible for Accounting, Accounts Payable, Accounts Receivable, Payroll, Business Planning, Treasury, Regulatory & Administration areas. Other Functions: Internal Control Compliance, Implementation of IT systems, Observance of Norms and Legal Obligations for five Legal entities in Mexico, Representation of the company before the IATA, Government Officers, Auditors, Customers and the Industry Chamber (President of the Finance Committee). Main Accomplishments: Cost optimization and Revenue generating strategies for more than USD$6mm, annual Tax refunds for approximately USD$7.5mm, participation in successful lobbying processes before SHCP, support of increasing operations in Mexico with an even smaller staff, and professional development of staff. In 2010, was named "Best Controller of the Year" among other 15 colleagues in Caribbean & Latin America.

Responsible for Controllership, Human Resources, Financial Planning, Accounts Receivable and Payable for the country. Accomplishments: Consolidation of collection and Financial Reporting of Mexico & Central America, implementation of automation projects (including Hyperion, training received in Miami), standardization of procedures, financial evaluation of new business channels and writer contracts.

Preparation of Annual Budget, Monthly Forecasts, Revenue reports, Analysis of Industry Statistics and Market Trends, Analysis of Advances recoupment, Review of Financial Reserves, Treasury Administration. Accomplishments: Implementation of automation projects, financial analysis on new business development (contracts with artists, joint ventures, etc.).

Preparation and control of Annual Budget and Strategic Plans of Short and Long Term, Treasury Administration, booking and analysis of all Revenue-related lines for local and US Gaaps. Accomplishments: Deployment of the Distribution and Accounting systems in the company (Training received in Toronto, Canada), implementation of the financial analysis software Hyperion (Training received in London).

Responsible for all the Finance processes related to Major Projects (larger tan USD$1mm): Budget, Financial Analysis, Accounts Payable, Accounts Receivable, Billing, Treasury and Administration. As Supply Chain Manager: Import and Export operations, Commercial and Financial analysis for Purchases and Leasings. Accomplishments: Coordination of the ISO 9002 certification in the Purchasing department, 10-15% savings YOY derived from negotiations and consolidation.

Disruptive Strategy