Monica L. Samuel

• Leads in the development of global marketing strategy for all Company owned and licensed brands (Steve Madden, Steven New York, Madden Girl, Betsey Johnson, Dolce Vita, Anne Klein, Superga, and BB Dakota) • Responsible for evolution of brand launches, marketing campaigns, and social media strategy in 85 countries worldwide • Develops and approves local marketing budgets in each respective region worldwide, alongside CEO, CFO, President of International Business and Head of Marketing • Concepts digital marketing campaigns and co-op programs to benefit online retail partners both domestically and internationally • Spearheads and implements Company mission of one unified brand voice on a global scale through direct relationship with distributors, retailers, and Company creative directors

• Created and implemented retail marketing strategies for all Steve Madden domestic retail locations and outlet stores, aligning with corporate social media and ecommerce calendars Company-wide. • Executed events and multi-city appearances with designers Steve Madden and Betsey Johnson in markets aligned with business objectives • Liaised with mall marketing nationwide for opportunities that could optimize business and brand awareness, and lead all grand opening store events • Maintained retail marketing budget inclusive of ATL and BTL marketing initiatives

• Lead college marketing presentations on behalf of the brand highlighting key trends, career development, and company culture • Created international marketing starter kit to share with prospective distributors • Curated branded social media content for use on all Steve Madden social channels • Monitored and analyzed social media engagement on all Steve Madden social properties • Provided seasonal updates to corporate brand book, used to pitch new store locations worldwide

3.8 GPA