Mohammad Yousif

-Owned full-funnel growth initiatives across acquisition, activation, conversion, retention, and reporting. -Planned multi-channel campaigns across paid social, search, and lifecycle channels to test demand, messaging, and conversion intent. -Built growth experiments across audiences, creatives, landing pages, forms, and CRM follow-up flows. -Analyzed CAC, ROAS, conversion rates, lead quality, funnel performance, and user behavior to prioritize optimizations. -Connected acquisition data with CRM, analytics, and customer feedback to improve campaign decision-making. Worked with product, marketing, sales, and analytics teams on GTM plans, campaign tests, funnel improvements, and lifecycle actions. -Developed reporting dashboards to track channel effectiveness, conversion quality, and revenue impact. -Supported growth strategy by identifying ICPs, testing demand, and improving the path from first touch to qualified lead or customer.

Managed cross-functional projects for a SaaS booking and subscription management platform serving 7,000+ businesses and supporting over 1M appointments. Improved delivery efficiency by 20% through structured coordination, roadmap follow-up, task tracking, and cross-team communication. Optimized operational and customer care data-entry workflows by introducing standard procedures and automation tools, reducing manual errors and work time by 30%. Built and maintained project reporting workflows, producing weekly KPIs and customer satisfaction insights to support decision-making. Translated customer feedback and product data into clear priorities for software engineering teams, supporting feature updates, fixes, and product adoption. Integrated feedback and collaboration tools into internal workflows, increasing stakeholder engagement and customer insight visibility by 15%. Managed project scope, scheduling, risk mitigation, budget coordination, and communication between product, operations, customer care, and technical teams.

-Defined and executed product strategy for telecom-sector digital services, launching multiple products that contributed to a 15% increase in overall revenue. -Managed end-to-end product lifecycles, including discovery, scoping, planning, launch coordination, performance tracking, and continuous improvement. -Coordinated between developers, telecom partners, content providers, sales, marketing, customer care, and senior management to deliver market-ready digital services. -Built business cases, market research, pricing models, compliance checks, and product proposals to secure stakeholder buy-in and budget approval. -Managed product requirements, user stories, backlog priorities, sprint follow-up, and delivery timelines to ensure products met user and business needs. -Partnered with marketing and sales teams on GTM planning, positioning, pricing, promotional strategy, and sales enablement, reducing CAC by up to 15%. -Tracked KPIs including adoption, engagement, churn, customer complaints, and product performance to identify growth opportunities and improve user engagement by 20%. -Implemented dynamic pricing, cross-sell, upsell, and scalable product strategies, contributing to a 3x increase in subscribers for flagship offerings within one year.

-Designed and developed a CMS website for a UN-affiliated NGO, improving online visibility and partner engagement by 15% within six months. -Migrated legacy documents, media, and organizational content into a structured digital content system. -Established content management standards and trained internal staff to maintain website operations independently. -Set up professional email infrastructure, improved internal communication workflows, and provided IT support to maintain system reliability. -Supported the organization’s digital presence by improving content accessibility, website usability, and partner-facing communication.

-Supported product lifecycle development with cross-functional teams in agile environment. -Created PRDs, user stories, and prioritized features based on customer needs & business goals. -Gained exposure to software architecture, API integration, data-driven decision-making.