Mohammed Alrefai

Co-Founder & Chief Commercial Officer at DAIERAH, leading strategic leasing, advisory, and asset management services. Driving value through strong market insight, international networks, and execution of bulk and high-impact real estate deals.

Led institutional and strategic leasing across a mixed-use portfolio exceeding SAR 580M in annual rental value, managing over 2,000 residential units and more than 1M SQM of built-up area. Key contributions: • Closed a landmark 20-year SAR 1.2B institutional lease in Riyadh’s Diplomatic Quarter • Structured multi-year housing agreements with government entities, diplomatic missions, and multinational corporations • Delivered bulk residential transactions including US Embassy (60 units), MBC (44 villas), British Embassy (24 units), and 100 apartments for TATA Consultancy • Achieved sustained 95%+ occupancy across stabilized residential assets • Executed bulk commercial leasing agreements with banks, telecom operators, and government agencies • Contributed to feasibility reviews and development strategy alignment • Led cross-functional executive coordination across legal, finance, engineering, operations, and asset teams • Collaborated with global advisory firms (JLL, KPMG, Savills, Colliers, Coldwell Banker) on valuation and portfolio optimization initiatives

Led market positioning, branding, and strategic marketing initiatives for major residential and commercial assets across Riyadh, supporting large-scale portfolio leasing and revenue growth. Key contributions: • Directed market research and competitive analysis to support pricing strategy and asset positioning • Developed strategic marketing plans aligned with portfolio absorption targets • Led corporate participation in major real estate exhibitions (Cityscape, Restatex) to strengthen brand visibility and investor engagement • Managed public relations and corporate communications for mixed-use assets • Supported partnership initiatives and institutional collaborations • Contributed to early-stage project positioning and launch strategy for residential and commercial developments

Led retail sales operations for the heavy household division, overseeing daily revenue performance, inventory management, and team supervision. Key contributions: • Managed sales team performance and target achievement • Implemented promotional strategies to accelerate product turnover • Oversaw stock planning and operational efficiency • Strengthened customer service standards and issue resolution

Developed and executed field sales strategies, identifying business opportunities and strengthening client relationships across assigned territories. Key contributions: • Managed client acquisition and retention initiatives • Conducted performance tracking and sales analysis • Resolved escalated customer issues to maintain service standards • Contributed to revenue growth through territory expansion efforts