Mohamed Hendy

As Chairman and Co-Founder of Prime Farm, I lead the strategic vision, governance, and operational scaling of one of the fastest-growing poultry and table-egg production companies in Egypt. Prime Farm was established with a clear objective: building a sustainable, system-driven, and investment-ready agribusiness, not a traditional farm. I oversee the company’s strategic direction, financial structure, and operational excellence, ensuring long-term growth, scalability, and resilience in a highly volatile market. Key Responsibilities & Achievements: - Strategic Leadership & Governance: Co-founded and structured Prime Farm as a joint-stock company with a long-term expansion mindset, focusing on governance, transparency, and institutional readiness. - Operations & Production Oversight: Supervised large-scale layer operations (80,000+ birds across multiple barns), ensuring production efficiency, biosecurity compliance, and optimal egg output quality. - Financial & Investment Management: Led financial planning, cost control, CAPEX decisions, and performance monitoring, aligning operational KPIs with profitability and cash-flow sustainability. - Risk Management & Biosecurity: Designed and implemented biosecurity, operational control systems, and risk-mitigation frameworks to protect production continuity and asset value. - Supply Chain & Commercial Strategy: Oversaw feed sourcing, logistics, packaging, and B2B sales channels, securing long-term supply agreements with key corporate clients and food brands. - Scalability & Expansion Planning: Led strategic planning for capacity expansion (new barns, higher production targets), ensuring the business is scalable, investable, and future-proof.

As Managing Partner and Board Advisor at Profits Makers, I provide high-impact managerial and investment consulting to SMEs, family businesses, and growing enterprises across multiple industries, with a strong focus on real estate, agribusiness, retail, and trading. Profits Makers specializes in transforming businesses from individual-driven operations into system-based, data-driven organizations, capable of sustainable growth and informed decision-making. Key Responsibilities & Achievements: Board-Level Advisory & Decision Support: Act as a strategic partner to business owners and boards, supporting critical decisions related to growth, restructuring, investments, and risk management. Business Turnaround & Performance Improvement: Led multiple turnaround and optimization projects, focusing on cost engineering, margin improvement, operational restructuring, and governance enhancement. Financial Modeling & Investment Analysis: Developed feasibility studies, valuation models, cash-flow projections, and investment scenarios to support expansion, partnerships, and funding decisions. Strategy, Systems & SOP Development: Designed operating models, policies, procedures, and performance frameworks (KPIs & dashboards) to replace ad-hoc management with scalable systems. Cross-Functional Consulting Expertise: Delivered integrated consulting across Finance, Operations, Sales, Marketing, HR, and CRM, ensuring alignment between strategy and execution. Authority Building & Market Positioning: Contributed to positioning Profits Makers as a practical, execution-driven consulting house—not theoretical—focused on measurable results and real business impact.

- Board Appointment & Franchise Expansion: Successfully expanded Healthy and Tasty from 17 to 55 branches in Egypt and 5 in UAE and 2 in KSA through the introduction of a highly effective franchise model. This strategy was one of the key factors in the rapid brand expansion across the country and led to my appointment as a Board Member. - Leading High-Impact Advertising Campaigns: Managed the company’s largest advertising campaigns, with budgets exceeding 200 million EGP, resulting in a significant increase in brand awareness and doubling of sales - Strategic Role in Global Brand Decisions: Played a pivotal role in shifting the company’s strategy from retail to manufacturing, branding all products under Healthy and Tasty. This strategic move improved profit margins and positioned the brand as a leader in the market. - Optimizing Profit Margins and Achieving Break-even: Spearheaded an optimization strategy that improved the utilization of available resources, resulting in a rapid achievement of break-even points for various projects. This included revenue growth initiatives and cost-saving measures that directly improved the company’s bottom line - Organizational and Structural Development: Assembled a team of experienced and professional managers, ensuring the implementation of effective strategies to tackle both internal and external challenges. This leadership resulted in increased operational efficiency and productivity across all departments. and Led the restructuring of the company’s administrative and operational frameworks, achieving double-digit growth rates while ensuring the organization was positioned for sustainable future success. - Profitability and Market Expansion: Focused on increasing profitability by optimizing operations and opening new export markets, and Spearheaded the launch of new, high-value products such as Healthy Cola (sweetened with Stevia) and the new product categories, boosting brand value and driving market penetration.

As General Manager, I oversee all aspects of Al Moasher Real Estate's operations, driving strategic growth and market expansion. I successfully led the company through significant business development initiatives, expanding the project portfolio and securing new revenue streams. - Strategic Leadership: Developed and executed comprehensive growth strategies that positioned Al Moasher as a key player in the real estate market. - Project Management: Managed real estate developments from planning to completion, ensuring projects were delivered on time and within budget, while maintaining profitability. - Sales and Marketing Strategy: Created and implemented effective sales and marketing plans, increasing property sales and attracting investor interest. Positioned projects as top market choices, contributing to revenue growth. - Financial Oversight: Managed project budgets, cash flow, and financial forecasts to optimize return on investment. Successfully aligned financial planning with company growth objectives. - Team Leadership: Built and led a high-performance team across multiple departments, improving collaboration, productivity, and overall operational efficiency. - Operational Optimization: Streamlined operations and resource allocation, reducing costs and increasing project execution efficiency, contributing to higher profit margins. - Contract Negotiation: Negotiated favorable contracts with suppliers and contractors, securing competitive terms and ensuring smooth project delivery. - Risk Management and Compliance: Ensured all projects complied with regulatory standards, successfully mitigating risks and adhering to real estate laws and industry regulations. - Stakeholder Management: Maintained strong relationships with investors, contractors, and regulatory authorities, ensuring successful project execution and fostering long-term partnerships.