João Gabriel "Jotinha" De Queiroz Gomes

Planning of communication with the direct customer on all social media, creation of guidelines and posts; Manage the planning, execution and analysis of the company's social media; Conduct research, analysis and present metrics and monitoring data from the company's social networks; Knowing who the organization's target audience is and how it behaves on social networks, such as how to manage the community and engage followers, in addition to monitoring the competition to analyze the scenario and establish social benchmarking; Define which social media the company should invest in digital presence; Editorial planning and best content formats to be posted on each social network; Develop strategic, tactical and operational plans for the company, including a crisis management plan for social networks; Execute planning and perform real-time analysis on ESL's social media; Conduct research, analysis and present metrics and monitoring data from the company's social networks;

Served as a freelance Senior Social Media Manager for the Esports World Cup (EWC), leading the development and execution of high-impact social media strategies that drove significant engagement and amplified global brand visibility. I crafted compelling, platform-optimized content, managed dynamic community interactions, and oversaw the event’s full digital presence. This role enhanced my expertise in esports marketing and strengthened my ability to deliver results-driven, large-scale social media campaigns.

Worked as a freelance Social Media Manager for the Esports World Cup, where I was responsible for developing and executing social media strategies that significantly boosted engagement and brand visibility. My role involved crafting compelling content, managing community interactions, and driving the overall digital presence of the event. This experience allowed me to deepen my understanding of the esports industry and hone my skills in creating impactful social media campaigns.

Created and managed content strategies for social media platforms, driving engagement and strengthening the brand’s online presence. Launched the AI Integration within DocQ. Leaded SaaS products within clients and comapny. Designed and delivered impactful presentations for internal stakeholders and external clients, aligning with business objectives. Collaborated with the marketing team to develop and execute campaigns, integrating social media, email marketing, and event promotion strategies. Conducted market research to identify trends, optimize messaging, and refine target audience strategies. Maintained consistent brand messaging across all digital and print communication channels. Supported PR initiatives by drafting press materials, coordinating outreach efforts, and tracking media coverage. Analyzed campaign and social media performance metrics to generate insights and improve future efforts.

Worked as a freelance Social Media Manager for the Esports World Cup, where I was responsible for developing and executing social media strategies that significantly boosted engagement and brand visibility. My role involved crafting compelling content, managing community interactions, and driving the overall digital presence of the event. This experience allowed me to deepen my understanding of the esports industry and hone my skills in creating impactful social media campaigns.

- Branding, planning and execution of Posts on Twitter, Instagram, Facebook and TikTok - Creation and management of Strategies for sponsor contracts - Creation and organization of campaigns for the community - Perform research on current benchmark trends and audience preferences - Design and implement social media strategy to align with business goals - Generate, edit, publish and share engaging content daily (e.g. original text, photos, videos and news) - Collaborate with other teams, like marketing, sales and customer service to ensure brand consistency - Suggest and implement new features to develop brand awareness, like promotions and competitions - Stay up-to-date with current technologies and trends in social media, design tools and applications