Michael Kansky

AEO Content, Inc. - Strategic Advisor & Co-Architect AEO/AIO/GEO content optimization platform: WordPress plugin, site auditing engine, content studio, and cluster builder designed to make websites citation-ready for AI search engines. Serving as strategic advisor and product architect; shaping positioning, product design, go-to-market strategy, and competitive differentiation. Co-developed the AEO Blueprint framework - a structured methodology for optimizing content to be quoted by ChatGPT, Perplexity, Gemini, and voice assistants. Defined product architecture for the WordPress plugin (Site Doctor, Content Studio, Cluster Builder) to compete directly with Yoast/RankMath on an AEO-first axis. Guided content strategy informed by original research on LLM citation behavior, Reddit's role in AI retrieval, and off-site authority building. Ongoing strategic involvement; company is in active product development and market launch phase.

Customer service SaaS platform: live chat, help desk, knowledge base, Agentic Customer Success (CS), and real-time analytics. • Bootstrapped from zero to long-term profitability without outside funding; sustained profitability for 20+ years. • Grew to Inc. 5000 recognition four consecutive years (2015–2018), peaking at #84. • Earned 6 U.S. patents in real-time communication and session monitoring technology. • Built and led product, engineering, growth, and CX functions across multiple growth stages. • Built Hue, a RAG-based AI customer service automation system to power AI-assisted support workflows. • Transitioned to strategic ownership; platform remains operational and profitable.

HelpSquad - Healthcare BPO Healthcare business process outsourcing: medical virtual assistants, patient communication, and operational support for healthcare providers. Co-founded and scaled; partnered with CEO to verticalize from general BPO into healthcare - the vertical focus accelerated growth significantly. Pioneered AI search optimization (AEO) for B2B lead generation after identifying the shift from Google to LLM-based buyer research; strategy now generates 3–5 qualified inbound leads daily with zero ad spend. Built repeatable go-to-market playbook combining vertical specialization, AI visibility optimization, and inbound lead systems. Strategic ownership role; company operates with dedicated CEO running day-to-day execution.

Product development agency: enterprise software, web/mobile applications, brand development, and UX design for clients including Stanford Medicine, Brock & Company, and HelpSquad. Co-founded and grew with a globally distributed team across US, Poland, Ukraine, Armenia, Serbia, Kosovo, and Sweden. Delivered enterprise-grade systems including Stanford Medicine's parking management platform and multi-location financial management applications. Served as technical partner and product studio for multiple portfolio companies including BigMouthSurvey and HelpSquad - functioning as a fractional CTO/product team for growth-stage businesses. Exited in 2025.

Omnichannel customer and employee feedback platform: physical survey kiosks, mobile surveys, real-time analytics, online review generation, and referral tools for hospitality, healthcare, retail, and conventions. Co-founded in 2019; scaled from zero to $2.2M in revenue within the first year of operation. Led go-to-market strategy, product development, and multi-vertical sales across 1,200+ business deployments. Built integrated feedback-to-growth loop: capture real-time feedback → drive online reviews → generate referrals - combining CX measurement with revenue impact. Company ceased operations due to COVID-19 (physical kiosk model dependent on in-person foot traffic in hospitality, events, and retail).

Computer Science, MBA