Mitali Pandey
Brand Manager @ Cipla Health Ltd
About
Experienced in marketing strategies,new product developments & brand plans. Independent ownership of brand P&L. Proficient in growing categories, optimising media campaigns and closely working with internal and external stakeholders for efficient results . Creative, forward-thinking and profit-minded ,always eager to learn more! Passionate about making consumers’ lives better and easier.
India
Mumbai
Health, Wellness & Fitness
Digital Strategy, Consumer Products, New Product Implementations, New Program Development, Go-to-Market Strategy, Brand Management, Product Development, Brand Marketing, Category Management, Sales Management, Sales, Retail Sales, Consumer Behavior, Consumer Insight Generation, Food Processing, Leadership, Interpersonal Skills, Public Speaking, Marketing, Microsoft Office
Experience
Brand Manager
Cipla Health Ltd
Mumbai, Maharashtra, India
Senior Brand Manager
Storia Foods and Beverages
Mumbai, Maharashtra, India
Building the playbook for brand in line with consumer needs in the market. Currently anchoring the NPD, GTM, consumer messaging and media mix.
Brand Manager
Agro Tech Foods Limited
Looking after the brands under Sundrop Spread and Breakfast cereals categories including market leader Sundrop Peanut butter. Worked on several new product development and launches in the market.
Management Trainee
Agro Tech Foods Limited
Headed the GT business for entire state of Chattisgarh, mentoring the sales team to achieve primary and secondary sales targets. Recruited and managed distributors to drive primary sales and enhance distribution network and presence across retail outlets.
Summer Intern
Agro Tech Foods Limited
Gurgaon, India
Worked as a Marketing Intern to provide a Go-To-Market Strategy of the desired snack product
Intern
Dabur India Limited
Ghāziābād Area, India
Interned in DRDC( health foods) ,learning the techniques and know how of New Product Development. Worked on The Caking of glucose powder, the properties that affect caking and its solutions.
Education
Indian Institute of Management Ahmedabad
Mitali Pandey's Contact Information
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