Miroslava Todorova

As Global Marketing Manager at BELCORP, I drive strategic initiatives that elevate brand visibility, expand market reach, and accelerate digital transformation. Implemented data-driven decision-making processes to optimize marketing strategies and maximize ROI. Directed the development and execution of integrated, multi-channel campaigns based on comprehensive market research and consumer insights. Oversaw global brand management initiatives, ensuring consistency across all markets and touchpoints. Led the digital marketing transformation, enhancing customer engagement across web, social media, and e-commerce platforms. Collaborated cross-functionally with sales, product development, and regional marketing teams to align global strategies with local execution. Developed and managed the global marketing calendar, coordinating product launches and major brand campaigns across 15+ markets. Introduced performance analytics frameworks to track and report KPIs, leading to more agile campaign optimizations. Negotiated and managed relationships with external agencies, securing cost-effective, high-impact creative and media partnerships. Championed customer experience initiatives, contributing to an uplift in customer satisfaction and brand loyalty. Supported the rebranding strategy, including new brand identity guidelines, positioning, and messaging updates.

Led the development and execution of integrated marketing strategies across digital, social media, print, and retail channels, driving customer engagement and brand growth. Directed product launches, seasonal campaigns, and high-profile events, ensuring consistent brand messaging and market impact. Built strategic partnerships with agencies, influencers, and media to amplify brand presence. Oversaw CRM, customer segmentation, and loyalty initiatives to increase retention and customer lifetime value. Implemented data-driven strategies using analytics tools to optimize campaign performance and budget efficiency. Strengthened Delirium Exclusive’s positioning in the luxury market while mentoring and leading a high-performing marketing team.

Directed B2C marketing strategies across the United States and Europe to drive brand visibility, customer engagement, and e-commerce growth for a leading fashion brand. Led digital marketing initiatives, optimizing the brand’s online presence to boost website traffic, conversion rates, and direct-to-consumer sales across international markets. Conducted in-depth market research to identify emerging fashion trends, consumer behaviors, and new opportunities for growth in the U.S. and European B2C markets. Developed and executed targeted campaigns across social media, email marketing, influencer partnerships, and paid media to drive brand awareness and customer acquisition. Collaborated with product, creative, and e-commerce teams to align brand messaging with market-specific demands and deliver a seamless customer experience.

Led digital marketing operations, team management, and client strategy development, delivering strong revenue growth and enhanced campaign performance for B2B and B2C clients. Managed a team of digital media planners, marketers, and developers to ensure timely and high-quality delivery of client projects. Expanded the product portfolio and negotiated with key clients, resulting in a 40%+ increase in digital marketing investment and revenue. Designed and implemented a B2B digital system for a major client, optimizing budget allocation, project efficiency, and overall performance. Oversaw digital campaign planning and execution across programmatic, social, and direct media channels to drive measurable results. Leveraged data analytics tools like Google Analytics to monitor KPIs, optimize campaigns, and improve ROI. Collaborated closely with cross-functional teams to align digital strategies with broader client marketing goals.

Led the launch of new product lines and executed cross-functional marketing initiatives to drive brand growth and market share for Lenovo in Bulgaria. Developed and implemented innovative marketing strategies based on market research, consumer insights, and competitive analysis. Led a dynamic marketing team, coordinating activities across product, sales, and communications functions. Managed go-to-market strategies for key product launches, ensuring alignment with global brand positioning and regional market needs. Conducted market segmentation analysis to better target communications and optimize customer acquisition efforts. Collaborated with cross-functional teams to deliver integrated marketing campaigns across digital, retail, and traditional media channels. Monitored campaign performance through data analytics and KPIs, driving continuous improvement and ROI optimization.

• Managed account for top clients including Coca-Cola, Visa, Billa, and Carlsberg, developing and executing integrated media plans and media buys. • Defined project scope, developed project plans, and coordinated activities across different organizational functions. • Created and managed media partner RFP process, maintained media plans, and executed digital plans in various platforms.

• Managed key accounts, ensuring timely delivery of solutions and exceeding sales quotas • Negotiated contracts to maximize profit and built strong customer relationships • Forecasted key account metrics and prepared reports on account status

• Prepared reports for managers and planned media campaigns in TV, Radio, and Internet for clients like Nestle Company and Estee Lauder Bulgaria. • Conducted research to identify target audiences and analyze their characteristics, behavior, and media habits. • Presented proposals with media and cost schedules to clients, leading to successful campaigns and post-campaign evaluations.