Minna Jaskari

Head of content team within RAY's Customer Experience team. Customer insight and consumer analytics, customer acquisition and retention, UX and usability, online sales, A/B testing and personalization, customer-centric content production.

Technical and commercial translation, simultaneous interpretation. English, Finnish, Spanish.

B2B-marketing, sales negotiation, lead and prospect generation, CRM, customer satisfaction and retention. Corporate and private event hosting and organizing.

Event planning and hosting (casino club events, gaming schools, trade fairs, sales and marketing events). Training and supervision of new hosts. General hospitality department functions.

Roulette, Black Jack, Oasis Poker, Punto Banco, tournament and cash game poker. Table games inspector as required. Grand Casino Helsinki personnel medal recipient.

Producer and editor of digital content for RAY's website, customer communications, social media channels. Implementation and monitoring of social media channel strategy. Producer of digital marketing materials. Responsible for the regulatory compliance of digital and marketing materials.

* Head of web service development at RAY with an agile web development team and a creative/content team. Member of the Business Development and Support, Web Development, and Mobile Application Steering Groups. Project Manager for RAY's poker website pokeri.fi. Specialties: * Web Project Management * Digital Marketing * iGaming * Agile Digital Service Development * Content Management / Content Strategy and Optimization * Multichannel Business Development * eCommerce * Business and Product Ownership * Change Management * Community Management Honors: * Vuoden innostava esimies 2016 (award for inspirational leadership)

Head of content optimization team within RAY's Digital Channels eCommerce team. Content production and optimization for www.ray.fi and m.ray.fi, usability and UX, social media channel strategy, customer communications, SEO, SEM and performance-based marketing. The eCom team is responsible for online sales, web analytics, traffic growth and pathing, site UI and usability optimization, customer acquisition and retention, personalization strategy, and conversion optimization.

Bachelor of Social Sciences, Department of Political and Economic Studies (World Politics)

Equivalent to a bachelor’s degree, consists of 16 modules: - The Digital Marketing Landscape - Understanding the Digital Customer - Data and Database Applications - Planning and Integrating Digital Marketing Campaigns - Principles of Website Design: Customer Experience and Usability - Planning and Managing Website Development - Social Media & Content Marketing - Search Engine Marketing - Email marketing - Display Advertising - Affiliate Marketing - Mobile Marketing - Producing Great Digital Creative - Regulation, Permission and Codes of Practice - Controlling and Optimising Digital Marketing Campaigns - Emerging Digital Media