Mina Zandbar

Mina Zandbar

Vice President Global eCommerce & Digital Growth at Mattel @ Mattel, Inc.

About

A seasoned GM and growth leader in beauty, health, wellness, and consumer products, with over 20 years of experience across eCommerce, brand, digital marketing, product, sales, and performance strategy in both Fortune 500 companies and high-growth startups. A lifelong learner and firm believer in the power of strong teams to fuel innovation and long-term success. Currently serving as Vice President of Global eCommerce at Mattel, where I lead the growth and worldwide expansion of Mattel Creations, the company’s adult collector DTC platform. Driving cross-functional strategies across product, marketing, technology, and operations, I focus on scaling high-performing teams, optimizing digital experiences, and unlocking new revenue streams across global markets. Most recently served as Chief Growth Officer at Blueprint by Bryan Johnson, where I built the complete growth infrastructure including teams, media, CRM, Amazon, DTC, and retail, scaling the business to exponential growth within a year. Previously, I led Coty Professional Beauty and Wella Company’s $500M+ North America P&L as Vice President of eCommerce, Omni-Channel, and Digital Marketing Strategy, driving growth across DTC, Amazon, ULTA, Walmart, eRetailers, and new marketplaces. Expert in P&L ownership, eCommerce and marketplace strategy, digital brand storytelling, cross-functional team leadership, product pipeline development, integrated marketing, new channel expansion, and high-ROI acquisition and retention programs. Recognized for building high-performing teams, accelerating growth, elevating brand equity, and turning strategy into measurable results. Beyond strategy, I am passionate about fostering a culture of excellence, empowering teams, and building strong business relationships that accelerate market share and elevate brands. Global Beauty Executive | GM | Strategic Digital Marketing & eCommerce Leader | Omni-Channel Strategist | Growth Architect | Marketplace & DTC Expert

Country

United States

City

Los Angeles Metropolitan Area

Industry

Retail

Skill

Demand Generation, Analytics, Organic Strategy, DTC/B2C funnel, Customer Experience (CX), CRM/LifeCycle Marketing, AI Acceleration and ROI, AI Acceleration and OI, First-party data, Value Propositions, E-Commerce, Performance Metrics, Merchandising, Executive-level Communication, Assortment Strategies, Global E-Commerce, E-commerce Optimization, Amazon Vendor Central, Amazon Seller Central, Operational Excellence

Experience

Mattel, Inc.

Vice President Global eCommerce & Digital Growth at Mattel

Mattel, Inc.

LinkedIn
2025 - Present · 1 yr

Currently Vice President of Global eCommerce at Mattel, where I lead the growth and global expansion of Mattel Creations, the company’s adult collector DTC platform. I drive cross-functional strategies across product, marketing, technology, and operations, focusing on scaling high performing teams, elevating digital experiences, and unlocking new revenue opportunities worldwide.

Chief

Founding Member

Chief

LinkedIn
2019 - Present · 7 yrs

Los Angeles, California, United States

As the largest network of senior women executives, Chief gives members the vetted network and leadership insights they need to drive impact in today's rapidly ...As the largest network of senior women executives, Chief gives members the vetted network and leadership insights they need to drive impact in today's rapidly ...

Blueprint

Chief Growth Officer

Blueprint

LinkedIn
2024 - 2025-6 · 1 yr

Los Angeles, California, United States

Blueprint by Bryan Johnson is the world’s most measured and data driven protocol for slowing the pace of aging and optimizing human health. Created by tech entrepreneur and longevity pioneer Bryan Johnson, Blueprint leverages cutting-edge science, relentless testing, and quantified biological data to design a daily routine proven to reduce the body's biological age. Through precision nutrition, supplementation, sleep optimization, and diagnostics, Blueprint transforms human performance with a first-principles approach. It’s not just about living longer, it's about living better.

Wella Company

GM/ VP of Digital Marketing, eCommerce and Omni Channel Strategy "Previously Coty"

Wella Company

LinkedIn
2020 - 2024 · 4 yrs

Calabasas, California, United States

Wella Company formerly known as Coty Professional Beauty is a $4 billion global leader in professional nail care, hair care, hair color, and hair tools, celebrated for its innovative products and dedication to empowering stylists. As an experienced servant leader and general manager in digital marketing and eCommerce, I excel at shaping strategic initiatives and driving growth across a variety of brand portfolios. My comprehensive eCommerce approach spans B2B, eRetailers, DTC, Amazon, and B2B2C channels. My leadership style combines vision, innovation, and a relentless commitment to sustainable success. With extensive experience in both financial and consumer-focused companies, I excel in achieving top-line and bottom-line results. I am skilled in orchestrating digital transformations and steering organizations toward growth and turnaround. Recognized for identifying and capitalizing on business opportunities, I set a compelling vision and strategy while mobilizing teams to reach ambitious goals. As a core member of the North America executive team, I collaborate closely with stakeholders at all levels, reporting directly to the President of North America. My strategic insights, collaborative approach, and ability to inspire action have been instrumental in driving impactful results and positioning the organization for continued success in a rapidly evolving digital landscape.

Coty

Vice President, eCommerce & Digital Marketing North America Professional Beauty

Coty

LinkedIn
2018 - 2021 · 3 yrs

Calabasas, California, United States

Coty Inc. is a $6 billion global beauty company with a diverse portfolio of cosmetics, skincare, fragrances, and hair color products.

Coty

Sr. Director - E-Commerce and Digital Transformation Strategy

Coty

LinkedIn
2017 - 2018 · 1 yr

Calabasas, California, United States

Guthy|Renker

Sr. Director - Digital Marketing, Customer Acquisition, Merchandising, CRM and eCommerce

Guthy|Renker

LinkedIn
2014 - 2017 · 3 yrs

Santa Monica, California, United States

Guthy-Renker is one of the largest and most respected direct marketing companies in the world. G|R portfolio includes celebrities beauty, skincare and wellness brands. We are recognized as one of the most innovative companies in subscription marketing.

Guthy|Renker

Director - eCommerce, Merchandising & Technology Operations

Guthy|Renker

LinkedIn
2011 - 2014 · 3 yrs

Santa Monica, California, United States

BMO

Sr. Manager - Learning Infrastructure & Center of Competency

BMO

LinkedIn
2009 - 2011 · 2 yrs

Toronto, Canada

BMO

Program Manager, Online Learning and Educational Training

BMO

LinkedIn
2003-10 - 2009-10 · 6 yrs 1 mo

Education

MIT Sloan School of Management

MIT Sloan School of Management

LinkedIn
University of Toronto

University of Toronto

LinkedIn

Computer Science

Mina Zandbar's Contact Information

Email

******@***.com

Phone

(**) *** ****

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