Mike O.

Led experimentation, qualitative research, and consumer optimization strategy across 20+ lead generation properties spanning home services, insurance, mortgage, and consumer acquisition. - Directed 1,000+ A/B and iterative tests across landing pages, onboarding flows, messaging, and conversion funnels, maintaining win rates exceeding 40% - Built testing infrastructure, analytics workflows, reporting systems, and operational processes from the ground up - Led cross-functional UX, analytics, design, and content teams focused on conversion optimization and consumer engagement - Integrated AI-assisted workflows using ChatGPT, Claude, and Gemini for content generation, ideation, coding, testing analysis, and operational efficiency - Oversaw SEO- and AI-friendly content ecosystems supporting large-scale acquisition and consumer trust initiatives

Overseeing a small-but-mighty crew of qualitative and quantitative marketers, testers, and researchers who are helping big and small companies make big changes for their clients, consumers, and bottom line.

Weekly columnist focused on sports analytics, audience engagement, storytelling, and behavioral insights for large digital audiences.

Led consumer acquisition, experimentation, UX, lifecycle marketing, and engagement strategy for a leading education and media platform. - Helped drive 5x revenue and subscriber growth through funnel optimization, UX improvements, and multi-channel acquisition expansion - Oversaw customer journey strategy across ecommerce, CRM, partnerships, content, loyalty, social, and digital experiences - Directed KPI measurement, attribution modeling, behavioral analytics, and qualitative/quantitative testing initiatives - Managed cross-functional marketing, UX, and growth operations teams during rapid organizational scaling

I wrote a weekly column for Vox Media-owned SB Nation, covering the Denver Nuggets NBA franchise with data- and personality-centric coverage. I was fortunate to regularly rank amongst their highest-trafficked contributors, and had several "best of" awards amongst the weeklies.

Led digital commerce, acquisition, customer engagement, and lifecycle marketing initiatives for a large-scale travel and ecommerce organization. - Directed multi-channel customer acquisition and retention strategy across web, mobile, CRM, loyalty, email, SMS, subscription, and social ecosystems - Increased revenue 36% year-over-year through funnel optimization, analytics modernization, and customer journey improvements - Led KPI reporting, attribution modeling, and qualitative/quantitative testing initiatives supporting paid, earned, and owned media - Oversaw redesign of consumer-facing branding, communications, and digital experience systems

Led experimentation, optimization, and consumer experience strategy across ecommerce, subscription, OTT, and digital marketing ecosystems. - Contributed to more than $600M in organizational revenue growth while helping scale Beachbody On Demand into an $800M+ subscription platform - Directed large-scale testing, behavioral analytics, and customer engagement initiatives across acquisition and retention funnels - Led onsite and remote usability research programs, including interviews, lab testing, and recurring cross-functional consumer studies - Implemented restructuring initiatives for analytics, testing methodologies, engagement measurement, and consumer taxonomy systems

Helped Intuit's transition to a new testing platform via contract while also enabling several months to work from home and address a family member's health care at an important juncture.

Oversaw quantitative and qualitative consumer testing efforts for one of the world's largest online advertisers, overseeing a team and running tests, with over 12,000 tests run during my tenure.