Miguel Osuna-Perez

Leads the global marketing, sales, and business development strategy for the Transformer portfolio in the Data Center sector, driving profitable growth and expanding market share. Focused on strengthening customer relationships, advancing strategic partnerships, and positioning the portfolio as a trusted backbone of the rapidly growing Data Center industry.

Was responsible for driving profitable and sustainable sales growth for the Transformers Business Unit portfolio in the U.S. by aligning local sales and marketing strategies with BU objectives and providing feedback to influence current and future portfolio roadmaps. Successfully accelerated growth and improved profitability by integrating sales and business development functions, optimizing the organization’s commercial reach across diverse industrial markets during a period of unprecedented expansion. This included key segments such as Data Centers, Semiconductor, EV, Renewable Energy, Energy Storage, Green Hydrogen, Oil & Gas, Metals & Mining, and others. Led a team of Business Development Managers focused on expanding the transformer business in collaboration with the Front-End Sales organization. Accountable for generating demand and achieving sustainable sales growth across the entire transformer portfolio while ensuring alignment between local Marketing & Sales strategies and overall Business Unit goals.

Served as a subject matter expert in medium-voltage transformers across Utility, Industrial, Data Center, and Renewable (Solar/Wind/BESS) sectors—advising customers, presenting products, and assisting in negotiations and product/technology qualification. Drove market growth by implementing sales strategies and providing technical insights on emerging trends, field applications, and customer needs. Delivered compelling value propositions to maximize portfolio utilization and pursue new business opportunities. Conducted regular technical workshops for customers and sales teams to address product and application-specific requirements.

Managed technical sales and applications for liquid-filled three-phase medium-voltage distribution transformers, including step-down units for utilities, mission-critical infrastructure, and commercial/industrial services, as well as step-up units for renewable energy projects. Directed the three-phase transformer product line, leading product specialists and sales engineers in proposal development and customer negotiations. Oversaw application engineering and order management teams, driving technical support, contract execution, and performance to achieve sales targets, margin objectives, and strategic market growth.

Directed design and R&D for next-generation medium-voltage distribution transformer components, expanding the portfolio to include over-current protection solutions for applications up to 38 kV. Partnered with marketing, sales, product management, and engineering teams to integrate customer feedback and enhance product performance. Delivered cross-functional technical support and contributed to design, development, and testing of key components (switches, fuses, bushings, tap changers). Led quality control initiatives, performing design validation and failure analysis, recommending corrective actions, and driving continuous improvement projects.

Attended The Master of Engineering in Engineering Management program at the University of Wisconsin–Madison. UW has received several national and international awards for its highly-innovative education. UW–Madison ranks as one of the best graduate online engineering master’s programs and best engineering grad schools by U.S. News & World Report. Developed the technical knowledge and managerial expertise to inspire teams, manage resources, deliver outstanding results, and advance as a highly competent, confident leader in the marketplace, without interrupting my professional career.

Responsible for the design of high-quality and complex Step Voltage Regulators (tap-changing autotransformers) in accordance with IEEE Standard C57.15-2009. This requires an Electrical and Mechanical Engineering degree and a thorough understanding of the design, operation, and application of the device through advanced product experience.

Responsible for the design of high-quality and complex Step Voltage Regulators (tap-changing autotransformers) in accordance with IEEE Standard C57.15-2009. This requires an Electrical and Mechanical Engineering degree and a thorough understanding of the design, operation, and application of the device through advanced product experience.

Assisted in the preparation of electro-mechanical designs, bill of materials, transformer assembly drawings, schematics, nameplates, record and approval drawings for single-phase and three-phase distribution transformers.

The Master of Engineering in Engineering Management is a graduate engineering program for experienced engineering leaders. This world-class, top-ranked program is accredited by the Department of Engineering Professional Development at The University of Wisconsin-Madison and meets the specific needs of engineers who are taking on increased management and leadership roles and responsibilities.

Mechatronics is a multidisciplinary field of science that includes a combination of electro-mechanical engineering, electronics, computer engineering, telecommunications engineering, systems engineering and control engineering.